Google SERPs Description. Displayed from where?

[Steven1976a]

I want to know where do google take the description shown under each result in their SERPS?

I thought that it was taken from the description meta tag but when i searched for "silver jewellery" i see that the top result

silver jewellery - Google Search (http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GBSA,GBSA:2006-52,GBSA:en&q=silver+jewellery)

Google Displays the following Description
"Leading retailer of silver jewellery in the UK. Silver bracelets, silver rings, silver chains, silver pendants, silver earrings and body jewellery."

I cant find this description on the websites page or in its meta data so where is it coming from?

[wyspa03]

This domain has two dmoz listings - Open Directory - Shopping: Jewelry: Handcrafted: Precious Metals: Silver (http://www.dmoz.org/Shopping/Jewelry/Handcrafted/Precious_Metals/Silver/) , If your site is listed in the DMOZ Google often uses the description from there as the snippet they display in the serps. You can control it, by adding NOODP tag..

[FreeDesignQuote]

I am not sure I know about the NOODP tag. You have some more information?

[wyspa03]

Read more at Inside Google Sitemaps: More control over page snippets (http://sitemaps.blogspot.com/2006/07/more-control-over-page-snippets.html)

[mjtaylor]

I am not sure I know about the NOODP tag. You have some more information?

FreeDesignQuote.info
Free Design Quote for Web Design, Graphic Design, Logo Design, and More! (http://www.freedesignquote.info)

NOODP tag - Google Search (http://www.google.com/search?source=ig&hl=en&q=NOODP+tag&btnG=Google+Search)

[idansh]

exclude this messege

[martty]

but the noodp tag doesn't support countryYou make some really silly statements. Why does it matter if it supports country or not? !!!

[idansh]

sorry for my borther's silly post, next time I will just log off.

Regards,

idansh

[wyspa03]

sorry for my borther's silly post, next time I will just log off.

Regards,

idansh
at least your brother did not type in any bad words here, LOL...

[Webnauts]

I am not sure I know about the NOODP tag. You have some more information?
Read here for more info: SEO Workers Tutorial: Using NOODP & NOYDIR (http://www.seoworkers.com/seo-articles-tutorials/using-noodp-and-noydir.html)