Setting up Goals in Google Analytics

[dharrison]

Hi

I am setting up Google Analytics for a customer of mine and I need some advice.

I have set up 3 goals to monitor on the site:

1. The only enquiry form being completed
2. The contact page being viewed for offline enquiries
3. Subscribing to the company's blog.

I have set up the goal pages and in the case of the enquiry form set up the step pages: Enquiry form then thank you page.

My question is: Can you set up more than one page in a step ( eg course1.html, course2.html > contact.html > enquiry.html > thank youhtml) or does it have to be more proecise (eg course1.html, contact.html > etc)? Basically they have 7 different pages listing their various courses.

Any help will be gratefully received.

Thanks,

[Dubbya]

While the goals page provides some cursory information on a specific page, I think what you mean to do is define "funnel navigation".

You can specify up to 10 funnel pages in each goal.

Go to your Google Analytics page and under "Settings", click the "Edit" link .

Go to the "Conversion Goals and Funnel" table, find the active "G1" or "G2" goal you wish to edit from the "settings" column on the right, click on the "Edit" link for that goal.

Scroll down to the "Define Funnel (optional)" table and start plugging in the URL's for the pages you want users to "funnel" through. Be sure to add a nice description for each page.

After you've entered the first URL in the defined funnel path, make sure you check the "Required step" checkbox.

Save your changes and that's it, you're done.

Make certain that the analytics code is running in each funnel page you wish to track!

There's nothing to do but sit back and wait.

You should be able to test your setup the next day. After you've logged into Google Analytics, go to your reports page, and select "Content Optimization" from the "All Reports" menu.

Expand "Goals and Funnel Process" then click "Defined Funnel Navigation" to see the report.

It works fairly well but takes time before it really becomes accurate.

Do yourself a favour and pick up a book called "Google Analytics" by Mary E. Tyler and Jerri L. Ledford. It pulls the whole shebang apart and will prove invaluable in a very short time.


Goog luck!

[Dubbya]

In re-reading your post, I see that you want to define more than one goal. (silly me)

So basically, you'll need to set up separate goals for each "target page", each will allow you to define up to 10 steps (pages).

Does this answer your question?