Optimize for INTEXT

[brucemcc]

1) What is the different between the ALLINTEXT and the INTEXT search ?


2) How would one optimize their page for INTEXT searches?


Any suggestions?

Bruce

[DreamingEagle]

Brucemcc is asking this question because, in some categories anyway, searching using "allintext:" returns the results exactly as they were pre-January 24th. In my case, keywords "Juarez Mexico", the results are pre-January 24th at least for the first 20 sites.

Using "intext:" returns the results, in this particular case, exactly as they are being returned today using no special operator.

I'm not sure you can optimize for this, and I believe he means he would optimize for "allintext:" were that possible.

[Mel]

1) What is the different between the ALLINTEXT and the INTEXT search ?


2) How would one optimize their page for INTEXT searches?


Any suggestions?

Bruce

There is no point in optimizing for these diagnotic type searches since it is not what surfers use to search.

This is a diagnostic type search used to see where you rank for various page elements.

As examples;
allintext:jauarez mexico looks for both words only in the page text and returns a ranking based on that.

intext:jaurez Mexico looks for the word Juarez in the page text and the word Mexico in any page elements.

[brucemcc]

No, I am talking about optimizing for INTEXT. Just like your findings if I search like this

ALLINTEXT:maryland computer repair

I find results similar to what they were several weeks ago. If i search using

INTEXT:maryland computer repair

I find results exactly as they appear Today. If things stay as they are right now, then I would think that I would want to understand the INTEXT modifier so that I could optimize for that since that seems to be the default modifier when one is not used.

Does that make sense. Anyone see any problems with this logic.

Bruce

[brucemcc]

What if there are 3 words used in a INTEXT search on Google.

If I use the following search on Google...

INTEXT:maryland computer repair

what happens? Does Google look for 'maryland' in the text only, and computer repair anywhere

OR...

Does Google look for 'maryland computer repair' in the text only and not anywhere else in the page?

Thanks

[Mel]

I think we are talking about apples and cheese here.

The allintext: or intext: searches provide a restricted search looking only in the page text for allintext: and looking for the first word in the search term in the intext: search and all others anywhere it can find them.

I would doubt very much if attempts to optimize for these searches would result in an improvment in your rankings in normal searches which your customers use.

The only thing that counts is your ranking in regular searches, and getting #1 in intext searches does not guarantee that you will rank highly for regular searches.

[DeYo]

ok, here is what I've noticed.
Up until recently, site that I'm promoting was #1 for over 30 combinations of keywords on google.
Example: search for bridal shows toronto, wedding guide toronto, wedding gowns toronto ... my site http://www.weddingtales.ca was coming up as #1.
Now in order to see the same results I have to type those search terms under quotation marks!!! Example: search for "bridal shows toronto" ends up giving me www.weddingtales.ca as #1 site. Without quotation marks I'm #4. I guess it has something to do with ALLINTEXT: and INTEXT: but I don't really understand it and I don't know if it can be utilized into our advantage. Any suggestions?

[Mel]

IMO This has nothing at all to do with the intext search.

Searching for bridal shows Toronto returns 28,600 results and, as you say, you are not ranking well, BUT when you search for the phrase with quotes, google only returns 10 results and you are #1.

The normal Google search defaults to searching for any or all of the words in the phrase in any order, equivalent to searching for

bridal AND shows AND toronto

so it will return any sites that have any of those words in any order. So a site that contains:

I took in two stage shows in Toronto when I visited there for my sisters bridal shower

will be returned for that search.

When you search with quotes you are searching for all of those words and they must be in the same order so this type of search will not return results for the above string.

The reason that you rank well in the search with quotes is that it only has 10 competing sites versus 28,000 for the same search without quotes.

[brucemcc]

The reason I am wondering about optimizing for INTEXT is that it appears that the current default search on Google is using the INTEXT modifier. Try it! Bring up two windows. Do one search of 'intext:maryland computer repair' and do another search for 'maryland computer repair' (no quote marks)

If I search using 'allintext:maryland computer repair' I get similar results to what was coming up a few weeks ago.

How could one optimize for this? Just wondering.

Bruce

[Mel]

Sorry but I see no way that Google is using intext in its algo as a modifiere or anything else.

What you are seeing is that you rank better for intext searches than for regular searches, which is interesting in that it shows that your site is well optimized for that particular keyword in the page text,but it does not reveal how Google ranks sites, only how it ranks your site for that particular search term.

As to how to optimize for that term you are already well optimized if your page is coming up high in the search results.

Using a comination of allintext: allintitle: and allinanchor: will show general areas of strength or weakness,but reveals nothing more and trying to infer that google is using intext: as a search modifier on regular searches it just not logical.

Search for computers using allintext: and you will see that Dell is #1 and Apple is not found in the first 100 results, but for a regular search for computers Apple is #1. There is no ranking relationship.

[ren23]

Up til last weekend, we were ranked number 1 on google for our keywords. Then, nada. Not in the top 9000. No major change to the site, no spamming techniques.

When I run an allintext search for the same terms, there we are, number 1 just like before. The same is true for allinanchor and allintitle. Page still has a pr of 4.

I'm still hoping for an explaination of how this might have happened.

Any ideas?

Ren

[mtbot]

Ren,

Have you tried Scroogle to see if Google is filtering your keywords?

Scroogle: http://www.google-watch.org/scraper.html
"Enter your Google search terms and weep"

--Daniel Allen, http://www.mtbot.com

[ren23]

Thanks for the link.

I'm not sure what to make of the results, tho. I entered the search terms we aimed for, there was our site at the top of the list, with various words highlighted in various colors. Is there a key to read what the colors represent?

The scroogle page says they don't believe this latest upheaval is ever going to be rolled back, and is a harbinger of the google of the future: Non-commercial sites will come up high, while commercial sites are cut from the free list, forcing a reliance on adwords, etc.

Is this the consensus on this forum as well? A few people have said, "Just wait it out. It's a problem with their new algo, and they'll put it back together." But this sounds more and more like it is a permanent change. Any thoughts?

Ren

[minstrel]

The scroogle page says they don't believe this latest upheaval is ever going to be rolled back, and is a harbinger of the google of the future: Non-commercial sites will come up high, while commercial sites are cut from the free list, forcing a reliance on adwords, etc.

Is this the consensus on this forum as well?
The people at Scroogle have said a lot of things that are so patently ludicrous it's hard to believe they even believe them themselves.

Ordinary people use Google to search for all kinds of things but frequently for commercial sites - how to find books, software, car parts, gifts, flowers, any number of things on the net. The "scroogle" theory isn't a new one but it simply makes no sense: The only thing that gives Google the leverage to make money on paid advertising is their reputation as a search engine that delivers relevant search results to the average consumer. If they decrease the relevance of those results, people will go elsewhere to find what they're looking for. If that happens, who is going to want to pay for AdWords or anything else on Google?

The recent modifications are clearly aimed at increasing relevance and decreasing spam and unfair "SEO" practices. In some sectors, it seems to be working already, but it is an ongoing process. It is also clearly not in Google's best interests to allow the somewhat topsy-turvy search results to continue for long - a reputation once lost takes a long time to regain and that means loss of revenue.

[Mel]

Nice summation Minstrel.