Scisoft logo

[scisoft]

Hi there.

We are a small start up webdesign firm. We had most customers from scientific institutions, so there comes the name Scisoft, but we need other customers as well.

I will greatly appreciate constructive criticism.

http://www.scisoft.cz/resources/logo7.gif

[Bill Haig]

Your logo needs to be credibility-based to be effective. Credible logos influence your company messages. This means sales if that is your company goal. Works the same way as a credible person.

[scisoft]

Some kind of joke? I do not believe that a page with nothin except two red words is helpfull in understanding the credibility concept.

[tikanet]

Scisoft's credulity strain is shared by this forumite as well. But irony is wonderful wherever it's found.

The squareness of the large central S disturbs me. The planet is round with longitudinal lines that give a softness to the "soft," but the S's right-angularity so distracts from that softness.

Just a thought.

[scisoft]

Thank you tikanet.

[dkenne]

The font is "harsh," but not sure that I don't like it. Maybe try some variations with the "S." A large "rounded" "S" going through the globe?

Also, might want to incorporate "web design" into the logo. By itself, I would think that the logo represents a software design company for science/research purposes.

Deric

[grease]

Hi Scisoft,
Thanks for your post. I like your choice of colors. To be honest, I think your logo is going to need some work. There is a tendency for startups to reach for the globe. Whether you were going for "I am on the web, therefore a globe is appropriate" or "we are a global company" I highly recommend you reconsider this visual. I realize webdesign is an abstract concept, but you really need to come up with a unique visual that compliments your logo if you want to stand out and look credible.

Take Care,

Grease

[staceman]

The block text counteracts with the word soft. Also, the stark contrast of black and blue doesn't necesarily convey good design either. If you are going to be a web design company, then your logo should be a strong design in of itself. It's the first thing people see, and what I see looks outdated. You may add a tagline to explain your services as well.. Good Luck!