Can I use the Inbound Links on a defunct URL?

[gardengamer]

We bought a company to merge with our own, and along with it came its domain name. This domain still has very good inbound links using the key phrase of trampolines.

I dont really want the trouble of keeping two separate domains fresh and up to date, but wondered if anyone had a creative way of linking the two so that our main site benefits from the inbound links.

www.gardengames.co.uk (http://www.gardengames.co.uk)

www.etoyszone.co.uk (http://www.etoyszone.co.uk)

[stymiee]

No. Google became a registrar so they can catch these kind of things. Once they see the ownership change, and the only site no longer exists, all inbound links and PR will be discarded.

[rumblepup]

You can try a 301 redirect from the older site to the new one, if the topics of the websites where the same.

[Conficio]

You ought to catch all these valuable inbound links. It's not only the links, but also the customers that have bookmarked the site.
Make a list of all URLs on the site.
Make also a list of all inbound links you can find to the site, using not only Google but also Yahoo and MSN.
Create 301 (permanent) redirects on your webserver for all pages that do not exist anymore on the acquired company's web-site. (Cleaning up after the "old" webmaster)
For the pages that still exist you have two options[list:ef6751750d]
Redirect to appropriate pages (same keywords) with 301
Show a page with a 302 redirect after a few seconds with a message welcoming all the old customers.
Try to contact all websites that have these valuable links to your site and ask them to link to your new page.
Monitor the logs for usage of the old website/domain. Only if the incoming visits fall, lets say below 1% I'd think about deleting them. At least I'd make sure that the Internet Archive (Wayback Machine) (http://www.archive.org/index.php) saw the pages with the redirects. If you can't get links from pages with PR > 3 changed, I'd leave the redirects permanently.[/list:u:ef6751750d]
Yes it is some work, bu tI guess that is wah tyou are paid for?

K<o>
P.S.: I don't mean a global redirect to the new home page, but rather each single page to a corresponding page with the same keywords. Believe me it is worth the effort.

[AussieWebmaster]

Google is not using domain info to do the type of stuff stimee is suggesting. At least not yet.

Do a 301 of each page of the old site to the new site... find appropriate page alignments and forward everything one to one... and where there is no similar page just drop it at the home page of the new site.

[timmathews.com]

Google is not using domain info to do the type of stuff stimee is suggesting. At least not yet.

Do a 301 of each page of the old site to the new site... find appropriate page alignments and forward everything one to one... and where there is no similar page just drop it at the home page of the new site.

Follow this advice to the T.
Well said Aussie.

[timmathews.com]

You ought to catch all these valuable inbound links. It's not only the links, but also the customers that have bookmarked the site.
Make a list of all URLs on the site.
Make also a list of all inbound links you can find to the site, using not only Google but also Yahoo and MSN.
Create 301 (permanent) redirects on your webserver for all pages that do not exist anymore on the acquired company's web-site. (Cleaning up after the "old" webmaster)
For the pages that still exist you have two options[list:6772f30a80]
Redirect to appropriate pages (same keywords) with 301
Show a page with a 302 redirect after a few seconds with a message welcoming all the old customers.
Try to contact all websites that have these valuable links to your site and ask them to link to your new page.
Monitor the logs for usage of the old website/domain. Only if the incoming visits fall, lets say below 1% I'd think about deleting them. At least I'd make sure that the Internet Archive (Wayback Machine) (http://www.archive.org/index.php) saw the pages with the redirects. If you can't get links from pages with PR > 3 changed, I'd leave the redirects permanently.[/list:u:6772f30a80]
Yes it is some work, bu tI guess that is wah tyou are paid for?

K<o>
P.S.: I don't mean a global redirect to the new home page, but rather each single page to a corresponding page with the same keywords. Believe me it is worth the effort.

This is great advice.
These 2 posts should help you maximize the ibls.

[webreporter]

If you do a 301 redirect, the search engines will eventually catch on and you will lose the traffic and benefits of the ranking from the old web address. I recommend keeping at least a one page site for the old web address, unless it isn't cost effective to do so.

If all you are interested in is the inbound traffic from the links out there, then it doesn't matter either way.

[krisidious]

on your redirect, make sure you put some stat script to get the IBL's

inform them of the change... and at that time , use the oppurtunity to change you link text anchor text you know all the good stuff... make it good you don't want to asik again

and also inform the redirect users to change their favorites

and don't make it a fast redirect, give them a moment to figure out...

[incrediblehelp]

If you do a 301 redirect, the search engines will eventually catch on and you will lose the traffic and benefits of the ranking from the old web address. I recommend keeping at least a one page site for the old web address, unless it isn't cost effective to do so.

Of course, you want them to catch on. You want them to move the credit from the purchased company URL to the current one. Aussie is right.

[keywordguy]

This is a great topic! As companies aquire other companies the strategy of what to do with multiple domain names becomes more important. Consider the acquisition of Macromedia by Adobe...

A quick site: macromedia.com will show there are still many active pages on the macromedia.com domain, but if you type macromedia.com, you'll be quickly redirected to adobe.com.

Extracting the benefit of a website and domain name through the purchase of another company requires a little forethought and research to maximize the benefits.

[webreporter]

You want them to catch on, but you don't want to lose the traffic from the old site either... unless you want less business. I don't know, maybe some of you are allergic to work.

[incrediblehelp]

You want them to catch on, but you don't want to lose the traffic from the old site either... unless you want less business. I don't know, maybe some of you are allergic to work.

Not sure what you are talking about. Doing a 301 redirect is the proper method. I have implemented it dozens of times. You wont loose any traffic.

[krisidious]

I think what he means incrediblehelp is that if you were black hatting and you did a redirect ona well ranked page to a not well ranked page then you would drop off afterward...

there was a deal about being able to get a perfect 10/10 PR by using a redirect to google's website then switching back...

to get to the point you are going to be eventually graded on the content of the new website through those old rankings and the redirect... but you should be fine using the redirect as long as it's used for just that... moving web data... and keeping the trail warm...

[crankydave]

As has already been pointed out, effecting a 301 redirect is exactly the thing to do. Once the SE's get the redirect sorted out, any "value" from the links, with regards to ranking and PR, will be passed onto the target site.

The value will continue being passed so long as the links and the 301 remain in place.

Dave

[PoetPatriot]

I am just a novice, but I have observed defunct sites forwarding to the new site. Those pages often will have an automatic foward feature with a notice that " this site has moved, if not forwarded in 10 seconds please click here." Including, of course, a link to the new site should the forward fail.

On that page I suggest you maintain the same keywords of the original page(s). Also I think it would be prudent to include much of the same content as the first page without it being a copy of your current corresponding page. (whether or not the person is kept on the page long enough to view it.) Maintaining the original pages with adjustments to make it clear to any viewers that the site has moved. You do not want any signs of deception to turn away customers; it does me.

Duplicate any keywords of the old site onto the new that are not already in use at the new.

Monitor the traffic to the old pages and when that traffic has been weaned off onto the new and it becomes of no value the old site can then be deleted.

As I said I am only a novice and others may have expertise to devalue my ideas.

... while I am here, check out the original poems of the PoetPatriot at http://www.PoetPatriot.com
Christmas - Patriotic - Love - Veteran - life

Have a great day. - Roger W Hancock

[DrTandem1]

Yes, you can use 301 redirects, however, I think your main plan was to keep it simple and not deal with two servers. If the incoming traffic is all going to the purchased company's main URL, you can simply park the domain name and forward the URL to the new/existing one. Do not confuse this we a redirect or a meta refresh tag.

That way, you don't deal with duplicate content issues, redirects, extra servers, etc. It takes about two minutes to do.

If you are getting traffic directly to the interior pages of the purchased company's site, then you will need to use 301 redirects.