"Taming the Beast" Affiliates - INC Magazine

[Linda Buquet]

It's called "Taming the Beast" and it's in the marketing section of the paper magazine but it not printed online. It's a good article about the need to have a small controllable affiliate force instead of huge numbers of affiliates.

Anyway always nice when Affiliate Marketing makes mainstream news!

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Edited to add - they just put the article online so here it is:
http://www.inc.com/magazine/20040201/marketing.html

[TranscendMedia]

Linda,

Thanks for the info I'll have to make sure I read that one. Does it feature any perticular merchant or service provider or is it just a broad overview of managing an effective force?

Thanks for the info,
Gregory Van Horn
President & Senior Developer
Transcend Media Interactive Marketing & Development Group (http://www.transcendmediagroup.com/)
Ecommerce | Website Development | Affiliate & ROI Tracking Solutions | Online Marketing

[Linda Buquet]

Hi Greg,

Someone sent me a PDF, email if you want a copy. It's general and does not focus on any network or program in particular. Sea Eagle's AM, Shawn Collins and some other AM's are featured.

[TranscendMedia]

Thanks but I have the magazine somewhere. One of the perks of operating a magazine website ;). Feel bad for my mail man though.

Best,
Gregory Van Horn
President & Senior Developer
Transcend Media Interactive Marketing & Development Group (http://www.transcendmediagroup.com/)
Ecommerce | Website Development | Affiliate & ROI Tracking Solutions | Online Marketing

[jenjen]

Hi Linda,

Would you mind sending me the PDF copy that you have? I'd love to have a look and I'm sure that it would make a good read.

The email addy is jennifer@incomeaccess.com

Thanks in advance,

Jennifer

[Linda Buquet]

Hi Jen and welcome to the forum,

Someone just informed me I could get in trouble for redistribting the article, so I need to err on the safe side and retract my offer. The mag is on news stands now and I think next month possibly the article could be available in their article archives.

[jenjen]

Hi Linda,

Thanks and I can totally appreciate that. I'm going to see if I can get my hands on a copy from a newstand somewhere. Do you know if it is distributed in Canada?

Thanks,
Jennifer

[Linda Buquet]

I would think so. For sure at an airport or big bookstore like Barnes and Noble if you have one.

[Linda Buquet]

Inc, finally put the article online for all of you that wanted to read it. Here it is.

http://www.inc.com/magazine/20040201/marketing.html