10-11-2006, 01:07 PM
Thinking about Netflixís recent decision to go the public in search of an answer to problem with itís service, I began to wonder if this isnít the best way to deal with problem with services and products as a whole? The true is that as a small business, most of us donít have a research and development ( R & D ) department, but that doesnít necessarily mean we can initiate some ad-hoc R & D with our most trusted and loyal customers. Now granted Netflix had $1 million dollars to throw at the person who makes the most meaningful contribution or outright solves their problem and thatís a great motivator. I can imagine the person who has always known what would solve this problem but never had any incentive to present the solution, so itís been gathering dust in the back of their minds Ė but not anymore! Theyíve got $1 million reason to at the very least just give it a shot and see what happens. So the question is now, how can small businesses such as ourselves use this trend of Open Source R & D? Obviously most of us donít have a million bucks to throw at the person who gives us the best idea on how to improve our products and services but a paid vacation to Hawaii isnít a bad prize either.