Far Point Solutions

[farpointsolutions]

http://www.farpointsolutions.com/images/Farpointheader.gif

This is a newer design of our original logo which was black and white and the swoop was longer. It is meant to represent a point far in the distance over the horizon line. And yes everyone asks me about Star Trek<g>.

Thanks in advance
Michael Lawson

[designhead]

Well, I don't know what FarPoint solutions does, but just visually, I don't like the black "solutions" below. I think it would look better if you brought solutions up to the same line as the rest of the type and made it a lighter tint of the blue Then extend the swoop. That would also play on the "far" idea. The type size would probably need to come down some.
But maybe that's what you had before?

Or, at least move Solutions up some, maybe partially overlapping Point and to the right. Then the arc could just come lower on the right

[farpointsolutions]

The other one was similiar and still on two lines because the dot is over the small I and if you put it on one line the geometry gets messed up. The original logo actually won second place in a design award (Obviously I didn't design it<g>). I notice other logos that the one line approach has been suggested is there a reason for this.

Thanks in advance
Mike...

[designhead]

If it were on one line you could use the dot for the i in Solutions. That would be far away from the starting point. You could curve the right end of the arc down to a lower point.

Or, if you don't want to mess with the arc, just move the whole thing so that the dot ends up over that i? Or, keep FarPoint, arc and dot as is and just bring solutions up next to it.

There is no design rule about using one line, but if you use more than one they should balance each other. "Solutions" doesn't seem connected to the rest. it brings my eye down instead of over to the far point. But there are other ways to tie the design together if you want to keep it on 2 lines. You could change the color of "Solutions" or make the font the same as "FarPoint" but maybe smaller. you can use contrast in the type if you want to but there needs to be something saying they belong together. If the words were extremely opposite, say "Solutions was red, then they would kind of balance off each other better. Or, if they were more alike, same font maybe different size from each other, italic. Same color, different tint. Or even if "Solutions was in the same font that it is now but shared the line with FarPoint. Something to tie it all together as one. It could be as simple as changing "Solutions" to a tint of blue.

The most effective thing might be to center "Solutions" under the rest, in the same font as "FarPoint" but smaller and kerned (spaced) more. this way you get the interesting contrast between the words but your eye still goes with the farpoint symbol, which will help you remember the name of the company later.

Sorry, to offer so many contrasting possibilities, but when I design a logo, I lay out every possibility I can think of, and see what holds some promise. Some look like crap, like some of my above suggestions might. but you don't know 'til you try.

I hope I haven't totally confused you.

[jmitchem]

I'd offset 'solutions' in a smaller font. I don't mind the black. But it's rather big and therefore in direct competition with the more important part of your name. Reduce the font of 'solutions'. It's not a very important part of the name anyway - since the word is overused and really means nothing.

Also, consider a tagline. Something to breathe life into your brand. When i look at your logo and name, i have no idea what you do. The great taglines work with the name and logo for a tight brand identity.

[egtrix designs]

Hello,
You have great shapes in your logo design, but I think you should use a smaller font for the word solutions and to get the shapes a little closer to each other. What do you think if you let the splash goes through the word and give the word a more dark color.
Thanks

[farpointsolutions]

Well it seems that everyone agrees that Solutions needs to be smaller and lined up, any suggestions for the font Type leave it as a script or more block type. We do have a few tag lines we just keep them separate from the Logo. Thanks for all the comments they are really helpfull.

Mike...

[jmitchem]

Regarding your tagline, don't hide that behind a logo. The best taglines accompany the logo everywhere. Think about the biggest brands. Nike. Swoosh. Just do it. These are all interrelated components of your brand. They work together. But that's just the copywriter in me.

Of course you can always keep it separate, keep 'solutions' bigger and keep your audience guessing.