Dcrux
04-27-2006, 08:51 AM
Check out the backstory development for the rock band Alida (http://www.runrev.com/spotlight_on/alida2.php). Although the article is about game design, the backstory idea applies to any business or web site.
In contrast, many sites are contextless bits. Web site elements often make no reference to any other piece. The logo, stock photography, copywriting and layout all look good - they may look good together - they just don't connect to each other. A color theme is not a web site purpose or strategy.
The result is like an episode of TV's lost: lots of content, interesting characters, but no plot.
A vacuum cleaner can have a backstory (http://www.dyson.com/story/default.asp?sinavtype=pagelink) a flash drive can have a backstory (http://news.com.com/A+flash+drive+with+a+backstory/2100-1041_3-5945095.html).
What's your example of a backstory?
In contrast, many sites are contextless bits. Web site elements often make no reference to any other piece. The logo, stock photography, copywriting and layout all look good - they may look good together - they just don't connect to each other. A color theme is not a web site purpose or strategy.
The result is like an episode of TV's lost: lots of content, interesting characters, but no plot.
A vacuum cleaner can have a backstory (http://www.dyson.com/story/default.asp?sinavtype=pagelink) a flash drive can have a backstory (http://news.com.com/A+flash+drive+with+a+backstory/2100-1041_3-5945095.html).
What's your example of a backstory?