Quick Review eXaion Networks Logo Please

[eXaion]

Hey,

I want a review of my logo!
Just some quick shots, first impressions, details, what you think, well, what you have to say in a breath. And of course, if there is any improvement I can do!

http://www.exaion.com/imgs/header_logo.gif


Thanks!

[Bill Haig]

The basic problem is that it doesn't communicate well. Plus, it doesn't communicate what you do. This is the first requirement for being credible. This is a must requirement for logos which stand in for you or your company when you are not there. Like on a business card or stationery.

You want the logo to say that you are credible. We want to know you have the ability to do what you say you can do, and that we can trust you to do it.

This logo does not communicate your credibility. Just the opposite.

Great logos are: "expertise (what you do)" + "trustworthy (how can we believe what you do)" = credibility = persuasion.

[grease]

Hi eXaion,

The first thing that catches my eye is the Nike swoosh below the 'X'. If you really want to stand out I would recommend a unique graphic element that represents your unique competitive advantage.

Take care,
Grease

[eXaion]

The first thing that catches my eye is the Nike swoosh below the 'X'.

It is actually not the Nike Logo, in fact I've never viewed it from that angle. It is actually a rotation of the slash from the 'X' to make out a circle in perspective...

[grease]

Sorry eXaion,

I did not believe that you intended to use that symbol on purpose - but as a third person looking at your logo that is what stood out immediately for me. I see the slash rotation now :)

grease

[eXaion]

No Problems ;)

Thanks for checking out my Logo and Site.

[MM3]

Greetings,

I like the logo. Two small changes I would personally make... move networks somehow so it's not touching the X. Lose "and" in the slogan. I would simply say "powerful. reliable. secure." in that order. Maybe that would fix the right alignment issue. Otherwise, nice job, I like the little graphic for the X.

Regards,
Mike

[otronix]

I see what you mean Your text is very predominant
Unlike my design
http://www.webproworld.com/viewtopic.php?t=4606
Which is largely Graphical.
I have tested my logo as a small impression on the left hand side of a business card in a landscape format as well on a letterhead it faxes well.

I suspect that since yourlogo is mostly text.
You might have a problem reading it if too small.

I disagree about making the graphical element
a small feature of the logo

Graphic elements have the greatest effect
Some very successfull logos a mostly graphic of nature 'Ferrari' for example Consists of a Horse With text below.
I also agree with the previous reviewer regarding your Addidas like slash, it did not strike me as Addidas but did have me think of other Logos, wandering where I saw it before...
After reading the reviews I had almost forgotten what it looked like... Since there was such alot of text I can barely remember what it said

In your case perhaps less text or a larger emphasis on the key word/s. Using color can help, but dont forget to test it by making a Photo copy or send it as a fax to see how it looks in a grey shade format..

I hope my imput helps

Please check out my revised logo and tell me what you think

[freelancemom]

Love the font.

I agree with MM3 on the slogan. Excellent suggestion.

I'm also in agreement with Grease -- I would get rid of the Nike/circle. I simply think it would look better with just the 'x' there. Of course the text would need to become more condensed without it.

Either that or I would maybe play with a different color there - a dark shade of gray for the circle?

Lori

[paulhiles]

My first thought was... wow nice marks! they look like loose brushstrokes (japanese calligraphy?)
But then I saw the business area, and it didn't quite gel somehow.

I think there's bags of potential in your company name though, especially with the dominant 'X' in the middle. There are all sorts of graphic possibilities that could spring from junctions, crossovers, routers, etc.

The argument for a more graphic looking logo is quite a persuasive one. Overall, I think I'd much prefer to see a prancing horse than the actual word 'Ferrari' spelt out!

Take care

Paul

[eXaion]

Bringing out the topic once more, a slight update on the logo. Mainly the new marketing quote.

Feel free to comment. I'll try to comment back on your logo as much as I can.

Thank You.

http://www.exaion.com/imgs/header_logo.gif (http://www.exaion.com/?exr=webproworld)

You may also review or view reviews of eXaion Networks here:
http://www.webproworld.com/viewtopic.php?t=4479

[grease]

The two slashes add a computer touch - but will lead to confusion for many, in my opinion. Overall your logo is started to look too busy. I would have difficulty remember all elements as a whole.

Grease