Paid Search Helps the Smithsonian Institution Increase Reve

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One of the best things about living in the DC area is taking advantage of ALL that the Smithsonian Institution has to offer (much of it available for free). However, what many people don't realize is that the Smithsonian offers many products, services, and activities for people outside of the area. As Mickey Alam Khan's DMNews.com article: Search Shows Smithsonian's Facets, points out, search advertising is helping the organization increase profits in the e-commerce arena. The Washington-based organization in August posted a 38 percent year-over-year increase in total sales to $54,000 for its e-commerce site at www.smithsonianstore.com. Also, online sales...http://feeds.searchenginewatch.com/sewblog?g=586

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