PPC? or Directories?

[JuniorOnline]

Hi All,

from your Marketing Strategy do you find spending money on paid adverts more rewarding than spending it on Directories to get listed?

and if both are equally important, what sort of Budget do you allocate for directory submission?

thanks,
Tania

[SEOforGoogle]

Depending on your situation is how you should budget your money.

If you need sales now, you need to use PPC - if you want to build up traffic naturally, then you'd go the directory submission route.

If you take the directory approach, you should spend at least around 2,500 to get listed in the top tier fee based directories - that way you'll get indexed fast and build up valuable in-bound links to your site.

[JuniorOnline]

Many thanks for your feedback - we do aim to build a long term search engine marketing option instead of the paid per click.

top tier fee based ? are these the ones listed in the sticky for directories recommended?