WPW_Feedbot
07-13-2005, 11:30 AM
Claria, the company formerly known as Gator, is getting into the search game with a forthcoming site that will use searcher behavior rather than link analysis as a primary measure of relevance. From the press release: "The technology incorporates basic metrics such as click rates, as well as critical post-click metrics of consumer behavior - such as time spent viewing a site, number of pages viewed at a site, number of return visits to a destination Web site, historical interests based on Web-wide surfing habits, and conversion behavior. While in the past Claria utilized RelevancyRank technology solely to benchmark and...
Read more... (http://blog.searchenginewatch.com/blog/050713-115220)
Read more... (http://blog.searchenginewatch.com/blog/050713-115220)