Freedom is just another word for nothing left to loose.

[kgun]

A 100 % free SERP is a page where every page on the net has a probability > 0 to be listed. In mathematical terms:

A global free maxim >= a restricted maximum.

In a restricted search, you may loose information, information that may be important to you.

When you restrict a search, there are infinitely many ways to do that, you get less, hopefully more foccused information, in other words fewer SERPs. It is said, time is money, and fewer, more foccused SERPs then save you money.

There is no lack of information on the internet, and it increases exponentially. The burden on the search engines, on algorithms, hardware and superfast connections increases every day.

What is this guy's message? I am not for surveillance. I am non for anarchy. Some say that the Internet is the worlds greatest anarchy. But if I use money on the internet, I will
1. Get what I want
2. to the right price and
3. at the right time.

And I want to get it, not being robbed. Ecommerce is increasing. We have a lot of institutions like BBOnline and companies like Verisign and Thawte. Shall every transaction go through secure servers (https)? Shall it be possible to check the certificate (SSL) by rightclicking on the page?

My proposals for a more secure web:
1. Every ecommerce site, shall be registered in a central global register by an unique id, stricter than a lookup at Whois or BetterWhois. The first number in that key indentifies it as an ecommerce site. Analogy, the Edgar database.
2. Every ecommerce site shall be registered in a country by organization (company) number.
3. The following is minimum requirements
- Unique Global ID
- Unique country specific organization
number.
- Postal address (possible to control)
- Telehone number(s).
- Online (secure) contact form.
- Email address (on an embedded picture).

Other sites, like digital Ad Magazines, where it is possible to enter an ecommerce site should have stricter requirements than a nonecommerce site. Should this registration bee free. Should a person from an underdeveloped contry pay the same as a person from a developed country? One possibility is to pay according to that country's (real) GDP per capita.

To use some terms from OOP, encapsulation, (multiple) inheritance (and garbage collection) from som ideal requirements should be implemented. Who should implement the constructor? How specific should the constructer be? The highest generalization is one class without any other function than beging the superclass that everything else inherits from (the same as in Beta - litterature search Object Oriented programming in Beta).

<digression>
Was this unnecessary words? Is it already implemented, but in another less bureaucratic way? Are we prejudicefree? Please, confuse me with facts.
</digression>

Kjell Gunnar Bleivik
http://www.multifinansit.no/
http://multifinanceit.com/
http://www.dinnettbutikk.no/

[ADAM Web Design]

Your biggest problem with your theory is that it makes what is already a difficult and bureaucratic process (i.e. the process of acquiring the resources, such as merchant accounts, payment processing and SSLs) even more bureaucratic. Bureaucracy = often unneeded expense = expense that is passed down to the purchaser, which in turn leads to the purchaser "getting robbed" as you put it.

It's tough enough to sell online vs. retail as it is. Why make it more difficult for people to get into the game? It should be LESS difficult, if anything.

It wouldn't be such a big deal if banks and things were clued in, but in places like Canada...they aren't. I've had a client who applied for a merchant account over 6 weeks ago, and he's only just been approved for VISA yesterday. M/C STILL hasn't done anything.

Besides, who would actually check these unique IDs? No one would. The people who would most benefit from this information are generally the ones who are tech-savvy enough with their information to know how to effectively shop online anyway, and those who don't are too paranoid.

Not only that, you're forgetting one very key aspect in fraudulent or disputed transaction: burden of proof falls upon the merchant. If you pay attention to your credit card statement, and you question unauthorized purchases, then the merchant has to prove what took place. If they can't, they're the ones out of luck, not you.

In other words, there's enough in place already.

[kgun]

1.
Quote:

"Besides, who would actually check these unique IDs?"

It should be very easy to look up the ID. In addition, I think it could benefit small, serious upstart companies.

2.
Quote:
"Not only that, you're forgetting one very key aspect in fraudulent or disputed transaction: burden of proof falls upon the merchant".

Perhaps, you have misunderstood a little. I have been on the internet since the mid 90's. I do not think of serious merchants. I think of company sites, that are on the net from minutes (100 million automated emails may make that very profitable) to hours, days, weeks or months.

3.
Quote:

"If you pay attention to your credit card statement, and you question unauthorized purchases, then the merchant has to prove what took place. If they can't, they're the ones out of luck, not you".

In my view there are an exponetional growth in new companies (internet sites), that sell digital or physical goods. These sites have excellent design and sometimes .country (??) extention. But there is no or very poor contact information. Have you wondered why?

4.
Conclusion:
A database / register that I talk about may drive traffic to small (startup) companies from every country in the world, since buying online becomes more secure. It is easier to identify the merchant. That will increase global competition and result in lower prices. Consumers and small companies will win. There is at least one weakness. If companies in underdeveloped countries pay less to register than companies in more developed countries, that may create market inefficiencies and give wrong incentives.

Kjell Gunnar Bleivik
http://multifinanceit.com/
http://www.multifinansit.no/