View Full Version : The Changing Google Landscape
06-10-2005, 11:19 AM
The Changing GOOGLE Landscape
Insight Into The Treasured GOOGLE Backlink Algorithm
GOOGLE Shortens Backlink “Half-Life” (affectivity).
Webmasters continue to express frustration over the small number of GOOGLE Backlinks listed for any given managed WebSite.
As of 06/10/2005, GOOGLE returns 31 Backlinks for "link:www.mountaineagleweb.com"
MSN returns 442.
Yahoo returns 545
For viewers that are not familiar with the term “Half-Life” (www.dictionary.com), "www.dictionary.com" defines it as follows:
"1. Physics. The time required for half the nuclei in a sample of a specific isotopic species to undergo radioactive decay.
a. The time required for half the quantity of a drug or other substance deposited in a living organism to be metabolized or eliminated by normal biological processes. Also called biological half-life.
b. The time required for the radioactivity of material taken in by a living organism to be reduced to half its initial value by a combination of biological elimination processes and radioactive decay."
As a long time subscriber to “GOOGLE Alerts” (http://www.googlealert.com/), we have monitored many URLs of interest over time. In the process we have been notified multiple times of long term existing links. Here is a recent example:
"RIGZONE - Oil & Gas Directory - Texas (http://220.127.116.11/search/r/north_america/united_states/texas/434.asp)... experience providing professional marketing consulting and web design for
the oil and gas industry. url: www.mountaineagleweb.com. ..."
This link is at least 5 years old, established prior 9-11. GOOGLE periodically rediscovers it as a new link. We can cite hundreds of examples where the same phenomenon occurs. It’s fairly evident that GOOGLE dismisses listings (Backlinks) at short intervals.
What does this mean? Obviously, it reveals insight into the treasured GOOGLE backlink algorithm.
It appears that GOOGLE has established extreme time oriented constraints (date stamping and expiration) on all incoming links for any Site. This measure makes perfect sense on several “Technical” and “Search Relevancy” fronts:
• Diminished Storage Space Requirements
• Indexing Prioritization
• Content Freshness
• Automatic Deletion of Broken Links
• Search Relevancy
• Search Result Return Speed
• Spam Reduction
• Overall Link (Reference) Quality
On the “short end of the stick” though GOOGLE’s continued proprietary actions foster aggravation by Site Owners and Webmasters at new levels of complexity without expressed “ground rules” accompanying algorithm changes.
How critical is this alienation?
Webmasters need to know who really links into their managed Site. We need “Real-Time” Marketing Data! How else can anyone effectively manage promotional marketing endeavors, online or off? GOOGLE appears determined to provide absolutely no value there. We must rely on statistical packages provided by hosting companies.
In a leadership position is GOOGLE’s “achilles heel”, it’s own protectionist policies?
Now that’s an Internal Marketing challenge.
What exactly is; “content freshness”?
What about the new:GOOGLE “XML Sitemap” directives (https://www.google.com/webmasters/sitemaps/login)?
When was the last time you witnessed a “Deep Crawl”?
Mountain Eagle Marketing
06-10-2005, 11:44 AM
Excellent posting as usual, greeneagle!
06-10-2005, 07:06 PM
As with all things Google it is hard to be precise. But I have noticed some time-based things myself.
Some months ago I had an authority site link to my site. Within a day or so I moved up nicely in the SERPS, then gradually slid back over the next month or so. I have seen this kind of behaviour before.
My "gut feel" is that Google reacts well to fresh links (though some posters notice if they get too many they get penalised). This is probably so that they can serve up the latest news and hot gossip topics.
But then they start to discount those links, probably to start recognising them again a year or so down the track if they are still there.
06-10-2005, 07:17 PM
"As a long time subscriber to “GOOGLE Alerts”.... It’s fairly evident that GOOGLE dismisses listings (Backlinks) at short intervals.
What does this mean? Obviously, it reveals insight into the treasured GOOGLE backlink algorithm."
Greeneagle, I understand how you would reach this conclusion, but I do not agree that it is the obvious conclusion to draw. Google Alerts is "not affiliated" with Google. Who knows how they (google alerts) get their information.
The recent "bourbon" alg change has caused a number of sites to be completely dropped, then re-indexed. Might this account for some of the "new" google alerts you're getting?
Agree that we need "real time" info as to who links to our site(s). There are ways to get this info, although it takes a little work to separate the wheat from the chaff. Agree that G could provide more value here.
"In a leadership position is GOOGLE’s “achilles heel”, it’s own protectionist policies?"
Well, perhaps. But this is also one of their strengths.
"On the “short end of the stick” though GOOGLE’s continued proprietary actions foster aggravation by Site Owners and Webmasters at new levels of complexity without expressed “ground rules” accompanying algorithm changes.
How critical is this alienation?
What about the new:GOOGLE “XML Sitemap” directives?"
I think this all has the potential to fuel even more aggressive seo, scrappers and spam. I don't like to think about the potential half life of this situation. One has to wonder if this and future alg changes will be designed to provide excellent search results, or excellent advertising revenue. I think the two may be mutually exclusive.
"When was the last time you witnessed a “Deep Crawl”?"
Since 5/20/05 G has taken 32mb from my 500kb site, not including G Mozilla or image bot.
06-13-2005, 07:35 AM
The "GOOGLE-Alerts" I am referring to is a GOOGLE feature: http://www.google.com/alerts
But, let's walk down the road a little further here. Did anyone else notice that www.googlerankings.com was down for a few days making changes. You now have to have your own API Key. What happened there?
Were these changes just coincidental with the last (Bourbon) update?: http://www.webproworld.com/viewtopic.php?t=47018
"One has to wonder if this and future alg changes will be designed to provide excellent search results, or excellent advertising revenue. I think the two may be mutually exclusive."
Google is a leading company in a Capitalist Technocratic Society and Business Environment, Right?
It seems like the whole world still views the US as Capitalists, Democrats or Republicans...
When we are really "Technocrats"...
Doesn't anyone have a clue?
We are a Technocratic Capitialist Society! - It's really that simple.
06-13-2005, 12:41 PM
Whoops. Guess I need a google alert to keep my google alerts straight.
Technocrats or Plutocrats?
Back before GOOGLE went public you (if I recall correctly) argued that they were not ready. I argued that the market would decide if they were ready.
It seems we were both right!
06-13-2005, 12:44 PM
OK, I'll "bite".. What's a Plutocrat? Speaking of Pluto, weren't we discussing GOOGLE Philosophies and how they merge with their ever-drumming march against SPAM and SEO and how their alg changes never deviate from their expressed passion and commitments,,,, or did I get lost somewhere?
Let's take a step further back and see where I got lost...... We are Technocrats feeding on revenue generated by technical revolutions/revalations, or did I miss the que?
I really have to step way out beside myself to view GOOGLE, as anything but Technocratic and Capitalistic!
Do you want to visit the "altruistic side" and compare to Henry Ford and other "Capitalists" through history?
Let's get it right or play! Doesn't really matter to me.
We are discussing at least a $12Billion/year USD market here aren't we?
That's the page.
If that seems harsh or hard... Then so be it... That's where they have to go to maintain leadership.
Look in the mirror. Are you a "Webmaster", Web Designer, Developer, Programmer, Engineer.......?
Maybe you are a Technocrat too!
06-13-2005, 01:32 PM
Let's do address the argument I made that they weren't ready. It was partially based on the fact theat they have not exhibited altruistic paralells with prior industry moguls. Is this an American phenomenen that got lost with journeyman/trade training in our culture?
Is it just not necessary, or not affordable in our economic environment these days?
How well is our economy?
GM is going to lay off 25% of their workforce aren't they?
Is the FED going to raise the interest rate again?
Do they have a grip? If so what are they holding on to?
The last time I checked, the word/concept "Wisdom" was encroaching some archaic status.
Let's peel the skin off and go a layer deeper.
Both Societal and Business Phenomenen must subscribe to the laws of physics, by order of the laws of physics.
We can "skin" that here too if you want to - GOOGLE is predestined to abide by the laws of physics as an entity.
Here is a very elementary example:
We all know that GM (General Motors) is a large International Company. In the last week news agencies have been reporting that economist predict it will take some time to turn that "mass" around to profitibility.
It wouldn't have anything to do with "momentum", would it?
In my opinion a leading company's CEO should not only be well versed in physics, but understand it's application in the business management arena.
I tend to agree with some people's ascertation that MBA's are "tunnelized". That is a problem with "institutionalized" educational processes, isn't it?
What happens to "A Body in Motion" from a pohysics perspective?
What about continued GOOGLE Webmaster and Site Owner alienation?
What about it?
Does capitilistic competition (opposing force) have a prayer of becoming and equal and opposing force?
Even if not "equal and opposing" won't residuals affect the trajectory?
My judgement - Shareholders are "living large" right now!
Please! - If anyone can think of anything that the laws of Physics (Science of Science) doesn't apply to.... enlighten me!
06-13-2005, 03:53 PM
Greeneagle - You didn't get lost. You're right on target.
Plutocrat = someone who exercizes power by virtue of wealth.
Wealth = Power.
Power = Google.
Google = Plutocrat. A Technocrat full grown. What's the old saw... "Power corrupts, Absolute Power Corrupts Absolutely."
Google has not yet proved themselves worthy of their market capitalization. Way overpriced, with little value beyond their Name, which they are steadfastly tarnishing. 'Tis a shame.
If I had purchased stock during the IPO (to put my money where my mouth was) I would now have to sell it out of sheer embarrassment, or fear, or greed.
Yes, I suppose we are the feeding technocrats. Little fish grooming the great Google Shark's hide for our daily bread.
<edit> - started to write about enertia, momentum, economic politics, wisdom, corporate alltruism (sic) and the forboding future. Got too depressed. Going to go take some valium, turm on the TV and wait for the latest news on the Michael Jackson trial</edit>
06-13-2005, 11:45 PM
"<edit> - started to write about enertia, momentum, economic politics, wisdom, corporate alltruism (sic) and the forboding future. Got too depressed. Going to go take some valium, turm on the TV and wait for the latest news on the Michael Jackson trial</edit>"
Ohhhhh - Mediocrity Reigns! I hope everyone had time to watch "Ramond" tonight.
Back on topic - There were quite a few changes in the "Bourbon" update that just haven't been evaluated and discussed properly yet.
06-14-2005, 09:20 AM
That made great reading - I've been away for a while and am very pleased to find Webproworld just as alive and kicking (if not more) than it was before!
Your concept of a 'half-life' for backlinks is very interesting.. I might look into it myself...
06-14-2005, 11:13 AM
I'm not convinced the update is over. But here is what I see-saw.
Pre 5/21/05 I ranked very highly across the big 3 for some fairly competitive one and two word terms (> 1 to 6 million), and a bunch of less competitive terms.
Once Bourbon hit I immediately saw some strong competitors drop out of site. About a week later, some came back, and I dropped a page or 5, depending on the term.
Current - I am floating between the bottom of page 1 and page 3 for my main term. Have noted, to my dismay, that at least a couple of sites ahead of me use fairly obvious black hat. Link Farms. Hidden Text. Redirects. The kind of stuff I had hoped Bourbon would take care of. Have noted that at least one competitor that "deserves" to be P1 is still way back. Have also noted a stronger presense of adsense scraper type sites.
I still see significant DC fluctuations, tossing me between P3 and P1, with a slow but steady rise on the low end. One day 30, the next 27, 26,25,24... It's like a horse race. Go Seabiscut!
Curiously, my Google traffic is as strong as ever, just for different terms. Traffic from MSN is now almost as strong as Google (monday through friday, drops on the weekend). Yahoo, despite several #1 rankings on competitive terms (always) ranks a distant 3rd.
What I did: Burbon hit while I was working on a fairly significant site upgrade. I had added a significant amount of new pages, and major navigation changes. Due to the new pages I have a possible dup content issue, ie; a page for little red thing, medium red thing, big red thing.
So I've been working on site structure, also revising and adding content. Also focusing on anchor text on my nav links (avoiding repetitive key words). Trying to be very careful with this since I don't want to trash the nice MSN results. All of the changes I've made make my site better for the visitor, and I've seen my avg. pages views increase by 20% - 25%.
Summary: Bourbon still in flux. Give it another week. Serps have changed, with stronger results for spam/scraper sites. I am going to STOP any further significant changes to anchor text until I see the results with MSN/Yahoo!