New to this...ranking questions

[kplatt]

First let me say I am new to this and have about as much technological saavy as a board. That being said...

My company is in the process of redesigning our website. The old site (and so far the new site) do not have metatags. Below is what I've written, getting help from some books I've read.

<TITLE>CommNav, Your Business. Anytime. Anyplace. Home Page.</TITLE>
<meta name=”ROBOTS” content-“index ,follow”/>
<META http-equiv=”Expires” content=”-1”/>
<META HTTP-EQUIV="Content-Type" CONTENT="text/html; charset=iso-8859-1"/>
<META NAME="Description" CONTENT="CommNav Web Portal products are created to span many platforms and business systems. Software that allows you to conduct your business at anytime from anyplace."/>
<META NAME="Keywords" CONTENT="portal software, enterprise portal, enterprise web, Web Services, corporate portal, Virtualization technology, CommNav Software, CommNav”/>
<META NAME=”Author” CONTENT=”http://www.commnav.com”/>
<META NAME=”Copyright” CONTENT=”http://www.commnav.com”/>
<META NAME=”Classification” CONTENT=”http://www.commnav.com”/>


Additionally, I have been posting white papers linking to our site etc in order to create more links.

Any feedback on the tagging or other ways to increase our ranking would be greatly appreciated. Thanks, in advance, for any help.

[Denise]

Hello! I think your site is looking good, and while a lot of directories will simply overlook meta tags, they are still very important for other search engines and directories. The second paragraph on your home page tells a little more about what you do than your meta description does so I would recommend using it as your description. Also, try doing a search at http://www.wordtracker.com for several of your main keywords (ie. portal, web services, software) and see what comes up - this way you'll know exactly what terms users are searching for. Use these keywords in your meta tags (including your description and title) and try to use them throughout your page for best effect.

[brandblast]

Hi,

I have written an in depth article about this subject which explains how to effectivelly use meta tags.

You can view it at http://brandblast.com/webmaster-resources/free-ezine-articles/website-promotion-marketing-meta-tags.html

[kplatt]

Thanks for taking the time to help with this. I truly appreciate it. I am going to change the description as you suggested Denise. Thanks for the link, Brand blast, I am reading the article now and am finding many helpful tips. Thanks again.

[blsewell]

Hi,

You can save yourself a lot of grief by (a) gettting a copy of this Meta tag Generator

Metty version 1.31
// <> <> \\ Freeware
\\ // Copyright © 2001 - 2002 Clickfire
\\ < > // http://www.clickfire.com

(b) goto Quest Software https://apps2.quest.com/queststore/ - and purchase for peanuts Funnel Web Profiler - Use this software to check all art of your web site including keywords, stale content, images size plus a 1000 and 1 other things - look at keyword cluster map, etc etc etc.

(c) You will be very glad and (d) I am not getting paid for this plug - I was involved in the evaluation of the software about two years back.

Best regards and much success.


Lloyd Sewell (UK)

[brandblast]

Any news on your meta tag preparation?