graysoft
12-18-2003, 11:39 AM
Saturation Point For An Online Affiliate
I thank you guys for the reactions given for my last posting re : "breaking even with affiliate programs".
Now here's the stickler for all of us who run or participate in an affiliate program:
When and how can you determine whether or not the program you are running or participating in has reached its "ebb on the web" ?
Every ship has her glory days and runs out of steam someday;
Every cash cow suddenly becomes a dead turkey somehow and affiliate programs are no exception.
There are two groups to be concerned here :
1.) Members involved from the early stages since launch and have promoted this program full strenght using all available media (advertising strategies and approaches) to the population.
.
2.) Members recently recruited but may not be aware of exactly how many and how hard "senior members" have sold this program and probably these "senior members" might have had already advertised to the population "junior members" unknowingly may see likely to advertise to.
Will someone be brave enough to highlight the indicators both qualitative and quantative that the "seniors" and "juniors" of an existing affiliate program should look for to determine whether the program involved is destined for the "archives" of internet marketing.
This is where you place an affiliate link on your website and realise your visitors has no interest whatsoever even though the program belong to an "enlightened internet marketing guru".
You would have advertised this program exactly the way they told you to, no deviation.
At what point will the bubble burst for you to discover that this program is now actually a "stinker" ?
I thank you guys for the reactions given for my last posting re : "breaking even with affiliate programs".
Now here's the stickler for all of us who run or participate in an affiliate program:
When and how can you determine whether or not the program you are running or participating in has reached its "ebb on the web" ?
Every ship has her glory days and runs out of steam someday;
Every cash cow suddenly becomes a dead turkey somehow and affiliate programs are no exception.
There are two groups to be concerned here :
1.) Members involved from the early stages since launch and have promoted this program full strenght using all available media (advertising strategies and approaches) to the population.
.
2.) Members recently recruited but may not be aware of exactly how many and how hard "senior members" have sold this program and probably these "senior members" might have had already advertised to the population "junior members" unknowingly may see likely to advertise to.
Will someone be brave enough to highlight the indicators both qualitative and quantative that the "seniors" and "juniors" of an existing affiliate program should look for to determine whether the program involved is destined for the "archives" of internet marketing.
This is where you place an affiliate link on your website and realise your visitors has no interest whatsoever even though the program belong to an "enlightened internet marketing guru".
You would have advertised this program exactly the way they told you to, no deviation.
At what point will the bubble burst for you to discover that this program is now actually a "stinker" ?