Can CMO's be empowered with out measuring their revenue con

[WPW_Feedbot]

A new study that was covered in BtoB Magazine showed that CMO's who are effective at measuring their marketing performance are more empowered. Seems like common sense - doesn't it? Survey: CMOs feel the power So I'm wondering... can a...

Read more... (http://blog.startwithalead.com/weblog/2005/02/can_cmos_be_emp.html)