Whats up with this?

[busy1]

Hello everyone.
When I do a search on http://www.scroogle.com on "Home Decor Gifts" I see that I fell from #25
to out of sight.
I also noticed that the first two "Current" 100 sites use more of the keywords then I did. I used 6 they used 8 & 9.
I don't use any deceptive tactics on my website. I don't over use tags.
I can't figure out what Google wants at all anymore. Not that I was ever sure.
Lynn

[awall19]

its not just # of keywords, but also keyword density, keyword proximity, inbound linking text, and inbound linking sites

spreading out keywords and lowering their density will help. getting inbound links from topic specific authoritative sites will help