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View Full Version : Predictions 2005 - doorway pages to make a comeback?



espectations
01-13-2005, 12:51 PM
Hi,

I read the following in SEO news and was wondering if the experts mind to comment on this - are doorway pages to make a comeback in a different form? And if so, what will these pages look like?

(Ref: http://www.seo-news.com/archives/2005/jan/13prt.html)

"SEOs will start to see and use phrases like "Web-Document(s)" as
often as they see or use the word-phrase "web site(s)". Search
engine listings now reference material from sources that can no
longer be consistently described as "websites". For instance, a
unique video file referenced by Google might or might not be
housed on the same server as the web page that links to it.
Similarly, that web page might or might not reside on the same
server as the rest of the website it is a part of. Therefore
links found on Search Engine Results Pages do not necessarily
refer to websites as is the current norm, but will increasingly
point to specific web-documents. This trend will lead to the
development of page-specific SEO techniques and may result in a
regression of SEO techniques back towards doorway or leader
pages."

Please note that as a matter of principle I do not apply any doorway pages but if the industry and the way search engines are to indexing is changing we should reconsider shouldn't we?

Thanks for your time and input
Marinda Stuiver

AndrewX
01-13-2005, 03:45 PM
Except for the first two sentences that article doesn't make much sense to me.

Okay, web-documents. That's true, SEs are indexing more types of documents, but I don't see the relevance of where these documents are hosted. Anybody?

I also don't get the logical leap, that this somehow will lead to doorway pages. Color me confused.

The fact is that people will continue to use doorway pages, either out of greed or ignorance or both, just as some have always used techniques to spam the engines. The engines will continue to fight back though.