View Full Version : Rules For Link Exchange Forum
Garrett
07-31-2003, 11:30 AM
Reciprocal link exchanges are a valuable way to build traffic and increase your page rank with Google.
That said, link exchanges between unrelated sites are silly, unprofessional, and a waste of time.
Therefore:
1) Please include your type of business in the subject line of your topic post. (This enables related businesses to locate you easily.)
2) Please post ONLY one topic per site.
3) Include information about link text, link location, button/banner size (if that's how you link), etc...
Rules subject to change as we grow :)
Garrett
<MOD EDIT>
There are 2 more rules that need to be stated.
1. Links exchanges must be able to take place by email or automatic script. No 'Must call our business to exchange links' posts.
2. This forum is for Link Exchanging, Link Selling is not allowed.
jestep
TrafficProducer
08-20-2003, 05:48 AM
Sorry but I disagree, a bit, with:-
"That said, link exchanges between unrelated sites are silly, unprofessional, and a waste of time."
You may be wondering why the non-relevance is recommended. You may think, “Surely it is better to have sites which do have relevance so that people are more likely to following links.” This is true but this can be achieved using other methods including exchange links with sites similar to yours.
The idea here is more about getting listed under different Keywords with search engines.
People searching on say "eggs" will find egg related sites, if this site has a link to yours some users may follow it even though it may not be related to "eggs".
More informatin at Content Doorway Pages Cross Population Traffic Producer
http://www.solutions.ukdots.com/content_doorway_pages.htm
Blonde
09-12-2003, 08:58 PM
I understand the idea of links but why have sites related to the same product linked? It could end up taking them out of my site to someone elses.
kthulah
09-16-2003, 04:35 PM
Blonde, for the networking...
I like to link to sites my readers are likely to be interested in, whether they're related to mine or not.
Like, the kind of people who are into dreadlocks might also be interested in products to maintain them. One of the places that sells those products might be a site of mine, but if we don't have what they need (cause brands vary) then they should feel like I'm being helpful by suggesting another brand. Then on top of that, if they wear dreadlocks they might be interested in African or Indian clothing, or they might be a modest person and prefer to shop at a place that sells things within the Jewish or Islamic modesty code, and so on.
I'd just be sure to categorize and describe them well.
If you track where your hits are coming from, it's even fairly easy to give linkers a bit of credit or discounts for sending you customers.
Like my aunt would say, "Mingle, MINGLE!" It's good for ya :)
Oops! I forgot to add. To have the link open in a new window, add a target="whatever" tab to the link after the "http://whatever".
Ryan Atkinson
09-17-2003, 01:35 PM
The key to good link popularity is good link strategy if you are targeting a keyword to rank in google for example the word "log home" the actual link that is placed on someone elses page should have the actual word "log home" linking to your web page that has the keyword "log home" found in the title tag. Also never link from anyone who has a google pagerank of 2 or less this will hurt your ranking on google. If you link from any site no matter if it is related or not it looks related to google if the link is a text link of a keyword found in the title tag of the page it links to. If you link from a page that has a page rank of 5 its the same as linking from 100 pages with a page rank of 4 so the better the page rank the less link partners you will need. Its worth it to purchase links on pages that have page ranks of 7,8,9 or 10 this will put any site on top if they are optimized as well. I just found this forum today and this is my first contribution. Our company actually will do link partnering for our clients it ensures that with good seo you will rank in the top 10. If anyone has questions about this stuff I am available at least until we start our e-classes teaching SEO and other Internet Marketing techniques scheduled for about 6 weeks from now.
Ryan Atkinson
09-17-2003, 01:39 PM
Link partnering can be a disaster if done wrong!
Bad link partners can get you banned from google for instance link from someone who has a zero page rank and you will get a zero as well guilty by association.
Build a pile of link partners and someone forgets to renew the domain name or doesnt pay for hosting all of a suden you have a dead link. Dead links get you poor rankings use our link scanner and make sure you dont have any dead links on your website. http://www.galaxyinteractive.net/url_scanner.html
Having to many links on a page makes you look like a link farm and could get you a zero page rank after tons of work building credible link partners never put more than 30 outbound links on a page.
b2phat
10-01-2003, 06:15 PM
Just a quick tip for link pages .....
If you want to set it up so that all pages open in a new window without having to add the "target=_blank" coding to each link, just add the following with the head section of your page:
<base href="http://www.yourdomain.com/" target="_blank">
liquidfuse
10-02-2003, 02:46 AM
Every web surfer have many different, unrelated interests. Linking to unrelated sites can also give good traffic.
If you visit a webmaster site with only one fishing link and you are a love fishing. It is likely you will take a look. Similarly, there are fishing fanatics who are webmasters too and will appreciate the link to a webmaster site. Do a search on google and you can see how many fishing-webmasters there are.
As for dead links, I think it is the responsibility of webmasters to check their link partners. Something like http://www.webmastering.info front page check is a good idea too.
Lastly, unless you have a page with hundreds of links where half of them are broken, I don't think you'll get mistaken for a link farm. I have seen many kinds of resource sites (such as graphic tutorial sites) that link to 50 or so external links with no detriment to their standing in search engines.
PaganIL
10-02-2003, 05:46 PM
I agree with the sentimnt that having totally unrelated links is waste and unprofessional. I participate in a couple of link exchange programs, on of which being Microsofts Link Exchange on BFast. The main site I run and develop is a site for Pagans, Wiccans, and other alternative religion seekers who are looking for info as well as announcements for Midwestern groups and Pagan events. I get a real kick out of some of the banner ads that i recieve as they are totally incongrous with my site. One of the frequent ones are for fundamentalist Christian sites...a topic that most folks who visit my site would not be intersted in at all hehehe.
On that note, if there are any Pagan or Pagan friendly businesses here that would like a space on my site, let me know. The URL is http://www.witchnet.org
trsiyengar
10-15-2003, 02:55 AM
[b]Google Search Engine may give varying status on its different Zonal Search Engines for the same coin of word. This apart, key word tag or text link, never the same with different locations of the same Search Engine group. Furthermore, when Google gave way to linguistic bifurcation of Search Modes, the result often differs for the same search word. My page is not connected with any "sex" related or explicit materials, but I find people land in my web site, searching for "Sex" ! (I am lucky I am placed on the top of top among ten lac + sites : click here to see http://www.google.co.in/search?q=newly+sex&ie=UTF-8&oe=UTF-8&hl=en&btnG=Google+Search&meta= )But people stay & read my articles for quite time.
I disagree, that only related web sites should get links exchanged. Even a person trying to find "engine" or "joke" in Google Search Engine, might land on some other unrelated web site, but might find it interesting to read, if the contents are worthy. In this context, a cross link exchange might work well to cater multi level interests.
Thanks for patient hearing and best of luck to all visitors.
Regards,
trsiyengar
[url]http://trsiyengar.tripod.com
MaineWeb
10-22-2003, 02:39 PM
Would someone please tell me how you can find out a site's PR? I don't even know what my own is. I wonder what else I'm missing........
Thanks!
http://www.MainResource.com
MaineWeb
10-23-2003, 01:58 PM
After I revealed my ignorance, I went out and answered my own question. Thanks anyway!
Underhillron
11-02-2003, 12:54 PM
Google has changed their algorythm. Websites which had top rankings for keywords and phrases are being
slid back in the rankings. Maybe a move to remove the top dogs, who occuplied the slot too long.
Too perfectly fine tuned , optimized sites were effected.
Maybe it's a wake up call about all the hullablu about keywords and keyword phrases.
The value, is placed on inbound and outbound links.
Does it make your site more valuable in contributing
to a flow of information.
Someone said ," By having un-related links ,that would be interesting, you may find something equally of interest." Yikes... Can you imagine, Searching for something and always getting something different ? If that, became the norm on the internet, the internet would be worthless.
Everyone has their opinion, but for gathering fact and other vital information on the web, scatterbrain linking, is a bad idea all the way around.
My site deals with Search Engine Marketing Software.
I wouldn't want someone saying to me after several attempts to find me, " I've seen Yo-Yo's, underpants, and even chewing gum made from rope "
No thanks, give me a direct shot anyday.
Much success to everyone, making a living on the web.
Stay focused in your search for buyers, not just traffic.
Ron Underhill
SoftwareMinnesota.com
mkyuen
11-06-2003, 04:53 AM
I'm pretty new to all these on-line tactics. However, I consider having target audience coming to my site is the top objective of all SEO champaigns. When doing link exchange, I'd see if the site has target audience with similar profile that I'm targeting to, obviously except the competitors' ones though they may have prefect match in relevance and audence profile. For example, if I'm a HiFi gears dealer, I'd like to have a link exchange with a car forum site. Are they relevant? Then it is the question of what is relevance.
If getting top listing onSE becomes top objective of link exchange, it's a bit of off the track IMHO.
M.K. Yuen
Chief Strategist
Global Business Strategies
www.chinabusinessstrategies.com
www.gb-strategies.com
web-diva
11-06-2003, 02:51 PM
I have a new client who has many of her clients listed on her website, however she doesn't link to them. Is it manditory or proper etiquette to have reciprocatinig links? On my website: jam-inc.com, I refer to many nautical companies that my clients may find useful. And I'm adding more!
But for instance, this new client is a video producer, and has many well know companies on her client list. Does she need to have permission to link one way to them?
How does this affect link popularity if it's only one way?
Please advise, thank you.
jonpurgason
11-15-2003, 05:26 AM
Looking for links to exchange. My link is:
URL http://www.cheatsheetpublishing.com
Text Title: Bartender's Cheatsheet
Text: Over 600 cocktail recipes on 1 laminated sheet, CD or Download. Also Shooter and Martini Cheat Sheets available.
Regards,
Jon Purgason
webmaster@cheatsheetpublishing.com
rlrouse
11-21-2003, 09:44 AM
That said, link exchanges between unrelated sites are silly, unprofessional, and a waste of time.
If done incorrectly, this is very true. But if done correctly, link exchanges with almost any site is worthwhile, for search engine rankings and for the benefit of your users. (This post assumes you do your homework and avoid linking to "bad neighborhoods".)
If you create a links page and throw 200 unrelated links on it with poor descriptions, you have just created link farm which is useless to your visitors, and even worse for your search engine rankings.
But if you create an additional resources area with clearly defined categories, then fill each category with relevent links (including accurate and useful titles and descriptions), you have just created on of the most beneficial sections of your website.
Not only can your site fill the need that brought the user to your site in the first place (assuming your content is of high quality and relevent), but it can also steer your visitors to other sites that interest them.
There are no irrelevent links as long as you follow a couple of basic guidelines:
1 - Place each link in a related category. If I click on a category heading like "Health Informational Sites" and I find a link that takes me to a hotel booking page, that's an irrelevent link. If I only find links to pages offering health information, they're all relevent.
2 - Each link has a title and description that accurately describes the page being linked to. For example, I see a link like this:
ABC Wheel Covers - We offer a large selection of wheel covers for all American brands of automobiles.
If I click that link and it takes me to a page that offers wheel covers for all brands of American automobiles, the link is relevent, by default.
And any traffic generated by the link (probably not a whole lot) will be very targeted. It has to be since the link information clearly stated what I would find if I clicked the link. If I'm not interested in wheel covers for American cars I won't click the link. If I am, I'll click.
This is why it's never a good idea to use deceptive link information to boost traffic. You may get tons of it but your visitors will hit the back button almost every time.
But if the above link takes me to page that offers advice on purchasing a car (or any other topic other than the one stated in the link), it isn't relevent and I have just created a link farm. (Yes, IMO one irrelevent link makes a page a link farm by definition.)
In a nutshell, almost any link in your website's resources area is a valuable link if it's in a relevent category and the title and description accurately describe the landing page.
I like to make my clients' sites almost like mini-portals. Visitors come to a website looking for specific products or information. If the site fills the visitor's needs by providing the quality products or information they're seeking, they may want to go elsewhere.
Why send them to a search engine for their next query when they may well find what they're looking for in the site's resources section? And who knows, the guy who just bought that great set of wheel covers for his low rider might find a link to a great site about his other interest, Classical Music (hey, it could happen!).
molson
12-14-2003, 09:34 PM
[quote="Ryan Atkinson"]Link partnering can be a disaster
"Bad link partners can get you banned from google for instance link from someone who has a zero page rank and you will get a zero as well guilty by association."
I would be very interested as to where you have gained this insite. If it indeed were true (I highly doubt that it is) then it would be most difficult to get a new site off the ground.
If your sole purpose in linking is to gain PR then it is a foiled system. Build your site for your site visitor and link to sites which will benefit them.
An added benefit to linking is to increase traffic and visibility to both sites.
I have seen many PR0 sites rank higher in SERPs than sites with PRs of 6 and above. The PR0 site today may well be tomorrow's PR7.
It is true bad link partners can get you into trouble,e.g linkfarms and FFA's. However a PR0 is not necessarily a bad link partner,but rather a site which has not developed an extensive linking campaign.
Of course this is merely MHO
Cheers,
Steve
Unclefussy
12-24-2003, 01:42 PM
Link partnering can be a disaster if done wrong!
Bad link partners can get you banned from google for instance link from someone who has a zero page rank and you will get a zero as well guilty by association.
Build a pile of link partners and someone forgets to renew the domain name or doesnt pay for hosting all of a suden you have a dead link. Dead links get you poor rankings use our link scanner and make sure you dont have any dead links on your website. http://www.galaxyinteractive.net/url_scanner.html
Having to many links on a page makes you look like a link farm and could get you a zero page rank after tons of work building credible link partners never put more than 30 outbound links on a page.
I just ran this test on two sites and both came back with
"Scanned total of 0 Pages
Found 0 404 errors"
The 0 for the 404 is great but did it scan? says scaned total of 0 pages. Is that right?.
I have worked very hard not have to many links and not have non related sites, I have done a special page for non related with the robot no follow in the tags. This week I dropped some links that kind of fell into the Google no no list of link farms. Hope that helps my standings.
Though I guess I can't complane if most of my search terms and phrases come up in the top 10 can I ??
Put in "Handmade Baby Quilts" gets a #3
"Quilts for sale" gets a #1 and #2
inevitable1
12-26-2003, 09:52 AM
I've read everyone's comments (as a newbie should before putting her 2cents in) -- great stuff. My questions are:
(1) re unrelated links: I have listed on my links page, some of the FREE resources (html tutorials, javascripts, cgi resources, "favorites") that helped me build my site, it's the least I can do (and the least these wizards asked). I'd feel like a thief not providing a link (credit) to these sites. My website (uploaded and being restructured) is geared towards newbies who need to learn marketing (everything on the 'Net seems grounded in this concept) products/services/themselves, etc. Some of them may benefit from these free resources to help get them started, after all, we're not all rich, right?
(2) re reciprocal links: right now my site, which has yet to be spidered, has a ranking of 2,000,000+ according to Alexa (EEK!). I mean, I've got what you could call cyber-cooties until my site's rank improves. Now I couldn't possibly get any sites to link to me right now, right? Is this a Catch-22 situation here?
(3) re resource page: does that mean I should have a page entitled "resources" for reciprocal links and then a "links" page for unrelated links? Back in the day (1997) I remember seeing many sites that used their "links" page to also list their favorite sites to visit. If it is so indicated that the "links" are "favorites," could that somehow justify the unrelated links? And if I use the noindex,nofollow for the robots, would that help?
seafoam
01-10-2004, 10:08 AM
1) Please include your type of business in the subject line of your topic post. (This enables related businesses to locate you easily.)
2) Please post ONLY one topic per site.
From a marketing point of view, this is extremely unhelpful. My site, and I am sure many others, is of relevance to a quite diverse set of interests.
If I had to describe my 'type of business' it would have to be 'woodturning'. Which is fine from my point of view, but less so from the buyers, because most of my customers don't know they want a woodturning. Brides want to buy wedding favors, cooks want to buy spurtles, gardeners want to buy dibbers. Many of these have probably never heard of woodturning!
I feel quite justified in wanting to exchange links with wedding sites, gardening sites and cooking sites (to name a few).
The counter argument that I usually hear from the likes of DMOZ are that I should select a vaguer classification, such as Shopping or Gifts. But then you start to get away from the relevant exchange of links, such as between myself and a site that sells (for example) mountain bikes or beany babies.
I think that relevant exchange of links is good, but many sites will need to be free to choose from several topics.
AaronAgassi
01-14-2004, 02:11 AM
Screw all of that dreary obsessional "search engine Voodoo!" kthulah, seafoam, you both do grock. Let us all return to the human intent and utility of hypertext, rather than following in the relentless stupidity of computers. Indeed, just such is the very essence of http://www.foolquest.com/link_strategy.htm
Cabbie
01-19-2004, 08:41 PM
I've read all this posts in this section and have come to the conclusion that everyone has their own strong views, yet different, on this subject.
Most of them sound as if they wont change their ideas no matter what they read about it.
The question you have to ask.
Why do you link.
Is it to gain extra business from the other site?
Is it to gain extra rankings in the search engines with linking with a site?.
or do you just link exchange to get your web site on as many websites as possible?
Here is a perfect scenario.
I made a page up about 'British Tourism' even though my site is about my taxi business inside Glasgow International Airport, Scotland.
I aimed for a few search terms and guess what?
for the past 2 years I have been number 1 for (just been knocked off top spot) 'information on big ben'. Now last year I recieved a booking through my website for my services and when I met the customer I asked how he found my site. he said he typed that search term a year ago and found my site and when he had to come to Scotland a year later he remebered my site and then booked online.
Big wow I hear you say.
The hire was a $200 hire and my website only costs me $70 a year. So none relevant links can work but I do suggest when you link to a site try in some way make it relevant. One thing I have learned, If you link to the wrong kind of website (even relevant) and said site is linking with link farms, etc.. then you could fall because of thier antics.
Here endith the lesson!
Cabbie from Bonnie Scotland!
inevitable1
01-20-2004, 01:36 AM
Here, Here! Cabbie! ;o)
I've read all this posts in this section and have come to the conclusion that everyone has their own strong views, yet different, on this subject.
I must agree with you. Everyone in this thread seems to be somewhat self-absorbed with their own views. So self-involved, in fact, that no one even bothered to realize that I had asked them all questions (actually, I asked three, and numbered them even!) that I was really hoping to get answered.
In spite of the "unintentional(?)" snub folks, all's forgiven. I'm here to say that my site has gone from 2 million+ at launch to nearly 400,000 and still climbing -- without advertising, without link exchanging, and without my questions getting answered by anyone in this thread. Hmmm, imagine once I start actively promoting it (?!) I guess the answers to my questions (all 3) were answered after all ... there are no answers ;o)
In any event, Happy New Year Everyone!
chris_g
01-20-2004, 06:45 PM
inevitable1 Fri Dec 26, 2003 10:52 am
1) re unrelated links:
This was a method that was normal several years ago. It was as you said a way of say thanks. I think as long as you use this with discretion I wouldn't see any problems from it.
2) "re reciprocal links:"
You can still get sites linking to you. I know some sites won't link to sites less than PR4 but I think this is wrong (IMHO). We recommend linking to sites based on their content and who they link to. If they have PR 7 and their content is bad or their link partner choices are bad we recommend to our customers not to link to them.
3) "re resource page: does that mean I should have a page entitled "resources" for reciprocal links and then a "links" page for unrelated links?"
The page name doesn't matter. People are mostly saying use other names than links.html (or similar) since your could get filtered out of the search engines based on your page name alone. This is a product of when search engines would look for index1.html index2.htm... index1432.html etc and if you were using that naming format you were obviously spamming with doorway pages and your site was easily blocked. That said it might be better to use a name for your links page that suites your website theme.
I think many people are taking linking to the extreme and it will soon have no value and will not be something search engines use to judge of your websites quality.
burachde
01-28-2004, 11:48 AM
Blonde, for the networking...
I like to link to sites my readers are likely to be interested in, whether they're related to mine or not.
Like, the kind of people who are into dreadlocks might also be interested in products to maintain them. One of the places that sells those products might be a site of mine, but if we don't have what they need (cause brands vary) then they should feel like I'm being helpful by suggesting another brand. Then on top of that, if they wear dreadlocks they might be interested in African or Indian clothing, or they might be a modest person and prefer to shop at a place that sells things within the Jewish or Islamic modesty code, and so on.
I'd just be sure to categorize and describe them well.
If you track where your hits are coming from, it's even fairly easy to give linkers a bit of credit or discounts for sending you customers.
Like my aunt would say, "Mingle, MINGLE!" It's good for ya :)
Oops! I forgot to add. To have the link open in a new window, add a target="whatever" tab to the link after the "http://whatever".
B_MaN
02-04-2004, 01:19 PM
I'm a newbie at the site promotion game. could someone tell me how to find your PR ranking
juzzme
03-22-2004, 06:10 PM
I agree that everyone has their own opinion about link exchange. I tend to agree with "if they are all categorized" then the link exchange is good. What better way to serve your visitors than having a link directory (mine includes a search) so they don't have to leave your site to find something. In my opinion it's a convenience for the visitor, especially if he/she finds exactly what they want via my directory. Means they will remember where they found it and come back. I accept links from all..even those who have 0 ranking. Maybe, like me at one time, they are a new site and just trying to be recognized. No links I have added to my directory have ever lost me ranking. juzzme
katangel
03-24-2004, 07:20 PM
Okay, I am trying to figure out the whole "link value" thingy regarding Google. So...if there's a link to my site from another site, say greatlinkvalue.com, and I get a link from there site, pointing to mine, does it matter which page on their site the link is placed on? In other words, if the index page is more highly valued than the links page, is there a difference for me?
Thanks,
rolmav
04-04-2004, 06:39 AM
If any Christian and especially Christ centered site wants to exchange links with us, contact us on rolmav@dodo.com.au
another website we have is just about last day events
King0fHearts
06-03-2004, 08:26 PM
Hi all,
My sites http://dostihostings.com is ranked 3/10 on google but my other site http://channeldosti.com is ranked just 1/10. I just cant understand the reason. Please if anyone can look and just give me a lil idea other than content oriented. As dostihostings is based on one type of content but channeldosti is like a bazaar.
Thanks ya all.
Amir.
ch_sim
06-08-2004, 12:20 AM
Hi
My site is india-luxury-tours.com. I have link exchanged but i could not get good pr
please could u help how i will improve my site pr
site is indexing in google. but not ranking.
how i improve my pr and ranking
thanks
garymchugh2002
06-24-2004, 07:07 PM
Got to agree the comment about linking only to relevant sites is blinkered.
It seems every time the word linking is mentioned these days, the word Google is not far from it.
RE-FOCUS BOYS AND GIRLS!!!!! The whole idea behind reciprocal linking, is to exchange traffic between sites, NOT to achieve rankings.
Take a minute now, and type any term that may be used to find your site, into any search engine. Then find the place where it tells you how many results have been found, divide that number by ten and put it in place of these question marks
????????? : 1
Those are the odds of your site making that first page of search engine results. Are you spending all your time on this? Would you invest your time or money in a real life business with these odds of real success?
Webmasters are losing sight and focus, at the same time they are costing themselves time, money and losing literally hundreds if not thousands of FREE visitors. If you are at the top of one of the search engines and receiving thousands of free visitors a day then by all means ignore this post.
My dating site was number 7 for term "Free Dating" on Google after a lot of hard work. NO I did not get thousands of visitors a day, and bam just like that it is back on the second page of results after just three weeks, I changed nothing on my site.
I invite you all to a new site, built by myself and a very good overseas webmaster friend I have never met. He too had spent hundreds of hours optimizing and going for rankings.
I will say this much right now, we DO NOT want to sell you an ebook, we DO NOT want to push some silly, scammy traffic scheme. We want to show you how to exchange links that bring traffic now, not at some distant time in the future should you be lucky enough to get to the top of a search engine.
Rankingmania is not just costing us time and money, its damaging the world wide web, and we are all helping.
For the sake of your own site, at least pay us a visit, read what we have to say, you can make your own mind up from there.
Thanks
Gary Mchugh
http://www.honestlinks.net
Intensity
06-29-2004, 03:13 PM
Its the quality on incoming links that is important, not the quantity.
Intense Tampa website design (www.intensedevelopment.net/index.html) | Intense Tampa E-commmerce website design (www.intensedevelopment.net/Need-Website-design.html)
uptown
08-08-2004, 10:46 PM
please contact anthony @ info@dabot.com for all linking information - I want to trade as many links as possible. Thanks for your time ! gary
Medianeer
08-21-2004, 01:11 AM
please contact anthony @ info@dabot.com for all linking information - I want to trade as many links as possible. Thanks for your time ! gary
I think you have to post a new topic outside this announcement for that, but I could always be wrong. %)
jestep
09-02-2004, 06:39 PM
Rules have been Updated, check original post!
EnergyRay.com
10-05-2004, 02:36 AM
Link popularity is considered an important factor by many search engines to achieve a high ranking, so you would want your link on as many other sites as possible. Links from sites related to yours are also given more weight by the search engines so you should try to get your link on such sites.
stretch dog
10-06-2004, 06:45 PM
That said, link exchanges between unrelated sites are silly, unprofessional, and a waste of time.
If done incorrectly, this is very true. But if done correctly, link exchanges with almost any site is worthwhile, for search engine rankings and for the benefit of your users. (This post assumes you do your homework and avoid linking to "bad neighborhoods".)
If you create a links page and throw 200 unrelated links on it with poor descriptions, you have just created link farm which is useless to your visitors, and even worse for your search engine rankings.
But if you create an additional resources area with clearly defined categories, then fill each category with relevent links (including accurate and useful titles and descriptions), you have just created on of the most beneficial sections of your website.
Not only can your site fill the need that brought the user to your site in the first place (assuming your content is of high quality and relevent), but it can also steer your visitors to other sites that interest them.
Wow... U've nearly quoted a post i made about a week ago on another forum. Needless to say, i am in total agreement. Down with "links" pages with no content (abstracts of the target).
I go so far as to...
use properly optimized anchor text
include "full" description (abstract) of the target site
include additional link within the abstract that targets a specific information page on the target site, or a review page of the target site located on your own site (if it is a particularly important link partner)
attach a title attribute with further kw loaded but relevant information for the user
and get one, two, sometimes three quality backlinks in return for my efforts, preferably not all from the same site
And i put each catagory on a page of its own so the page can be optimized to bridge the gap between the catagory topic and my site wide theme.
I generally use a file name and page title something like "keyword or url" Directory Service, rather than links page, and then make the main directory page an index or table of contents page linking to each of the catagory pages.
For structure i put them in a directory folder with the contents page being the index page (although i don't call it that), with the contents page being linked to from every page and the catagory pages also being linked to, but contextually from within the content of a topic related page.
And in the end, just as you said "rlrouse", you are providing a valued service to your user. In fact, if it is comprehensive enough, and your catagories are somewhat related to your site theme, the se's recognize your set of directory pages as a "mini hub" which is weight in the spider's eyes!
Good Post rlrouse...
Stretch Dog...
PS... If anyone out there has information on a new service called "link it forward" at www.linkitforward.com ... let me know, because i recently signed up and am looking for an unbiased opinion.
pedstersplanet
10-24-2004, 04:07 AM
I thought the rules weree being amended? Wheres the mod anyway, aint seen him in yonks.......
I thought this was the whole point of appointing a mod, so they could review the rules.......
AaronAgassi
11-05-2004, 07:34 AM
http://www.FoolQuest.com is doing fairly well on Google, and I come by it honestly, by genuine word and link density, or as we used to call it, content.
More over, as the links from http://www.FoolQuest.com are integrated into the text, clustered and cross referenced for relevance, they will tend to draw greater interest from site visitors.
Again, anyone who wants to participate should browse http://www.foolquest.com/link_strategy.htm
ctabuk
11-08-2004, 10:05 AM
I found this sometime ago
http://www.psr.keele.ac.uk/area/uk.htm
There is a Country Index at the top,I managed to find loads of directories from various searches for people in my own profession, followed their "linksto"
and submitted my site, it is a bit longwinded but it is working
harishkumar09
11-27-2004, 08:32 AM
Just a quick tip for link pages .....
If you want to set it up so that all pages open in a new window without having to add the "target=_blank" coding to each link, just add the following with the head section of your page:
<base href="http://www.yourdomain.com/" target="_blank">
Hey , thanks for the information. I just want to know is there anyway of making only external links (links that point to other sites , or outbound links) open in a new window , while the internal links , links within my own site open in the same window.
inevitable1
02-25-2005, 02:39 AM
inevitable1 Fri Dec 26, 2003 10:52 am
1) re unrelated links:
This was a method that was normal several years ago. It was as you said a way of say thanks. I think as long as you use this with discretion I wouldn't see any problems from it.
2) "re reciprocal links:"
You can still get sites linking to you. I know some sites won't link to sites less than PR4 but I think this is wrong (IMHO). We recommend linking to sites based on their content and who they link to. If they have PR 7 and their content is bad or their link partner choices are bad we recommend to our customers not to link to them.
3) "re resource page: does that mean I should have a page entitled "resources" for reciprocal links and then a "links" page for unrelated links?"
The page name doesn't matter. People are mostly saying use other names than links.html (or similar) since your could get filtered out of the search engines based on your page name alone. This is a product of when search engines would look for index1.html index2.htm... index1432.html etc and if you were using that naming format you were obviously spamming with doorway pages and your site was easily blocked. That said it might be better to use a name for your links page that suites your website theme.
I think many people are taking linking to the extreme and it will soon have no value and will not be something search engines use to judge of your websites quality.
_________________
Regards
Chris
http://1stonthelist.ca
1st on the List Promotion Inc.
Hey, Chris -- Thanks so much!!! I had given up (can't you tell, it's the year 2005 already!) that I'd get an answer -- I just checked this thread and I want to say, THANK YOU after all these "years" (LOL!!!)
I had to learn the hard way tho, because I didn't come back sooner to see that somebody cared to respond to my questions. I really appreciate your answers -- ALL THREE OF 'EM!
Although I've been having PC trouble and I can't upload any changes right now, I plan to take your #3 answer, especially, into consideration when I do.
I'll change my "links.html" to a "thankyou.html" or something like that [your answer to my #1 and my #2 (hey, that sounds kinda funny, huh?)].
I agree with your reciprocal links answer (#2)- I learned that it's the content of the other site that counts. I also learned to be critical of another site's reciprocal links to the point where I have yet to actually link! But I plan to be around a while so I'd rather be safe than sorry.
I checked out your website (and bookmarked it!) - I like the layout - it's tight - and the music is da bomb! You provided exceptional advice and I just wanted to let you know I appreciate it.
By the way, what's IMHO? (blush). Seriously, I'd like to know. ;0) Thanks in advance.
Here's to your success, Chris ... it's Inevitable!
fonpee
03-05-2005, 02:57 AM
where is it? I can exchange my website with others.
goodhelp
03-17-2005, 12:23 AM
Well, I for one have also read all the comments on this thread and have learned lots. Sure, there are strong opinions about linking syles, but that's probably based on actual experience. Can't beat that! If it works...don't fix it.
I would hope in the near future, linking will still matter to se's in a big way. After all, isn't it linking that makes the Net...the Net?
It's a long way since the gray web pages with the writer's sig in the bottom left corner! In like manner, the big G has upped the ante in this latest algorithm update.
Raised the bar, so to speak. Which makes sense. Off-topic links may be desirable by some web authors, but for the most part, most links to pages will be on-theme. Related to the web page content in some detectable manner.
The new algo probably places a higher degree of "sandbox points" to the link farms or "bad neighborhoods."
In my case, my site was online for more than three years, building link popularity and rankings. Then it went offline for about 90 days, and later was restored to a new server and IP address. Before the interruption, it had a PR6. Now, reconstituted, it has a PRzero. Despite this, the site remains in the top ten, though it briefly took a 20 place hit as the new algo took effect.
I'm consciously looking for the best link building advice I can acquire. I'm listening. So far, the job of assessing potential link partners looks like a lot of work. Which helps me get up off my duff and want to add content, etc. The more things change, the more they remain the same, eh?
--Greg