High Rankings and Indexed for 4 years now gone.

[sross]

I represent a travel website that has had their website for over four years. They have been successfully indexed and ranked for years in all the major search engines. We made it through the "Florida update" over at Google and thought we had made it through the new acquistions that Yahoo made many, many months back. i.e. overture, altavista. We had continued to have sucess be indexed and ranking well for some competitive and non-competitive keyword phrases. Then about 3 months ago we noticed a drastic decrease in the traffic from yahoo. We started to look into why this may be occurring and noticed that the number of pages that Yahoo had indexed for our website was decreasing from previous months. We started to look at our website seeing if we were doing anything that could be considered to be spam or bad search engine techniques. We weren't able to come up with any valid reasons to why are traffic and number of pages had decreased, so we decided to monitor the situation to see if it was a temporary problem. Now 3 months later are traffic has dropped to nothing and I can't find any page that is ranking well even for non-competitive keyword phrases.

I would appreciate any advice anyone can give me as this used to be a large amount of potential customers that we no longer are able to access. We are still receiving traffic from the other big 2 (MSN, Google) but we want to continue receiving Yahoo traffic. Our website is www.2000floridatravel.com.

Thanks,

One Confused Webmaster

Scott