Aviron Jewelry [Archive]

tikanet

11-26-2003, 12:49 PM

I got curious about your post because it had so many reads but no comments. Wonder if there's some confusion about what you're presenting here. Is it a logo, masthead, placard, what? If it's a large rectangle ad, it must be a custom sized one, because the standard for rectangles is 336 pixels wide by 280 high for the large and 300 x 250 for the medium variety.

It's beautifully rendered -- very nice. If anything, I'd fade the reflection of Aviron Club so that it's a little less abruptly ended -- so that we can see more than just half of the vertical character. Use the majic proportion, 1.618:1, to calculate how much of the reflected characters can be seen until faded into oblivion. As you have it, at least to me, it is visually unharmonious. I'd also get rid of the reflection under Grande Ouverture. You've established a floor with the Aviron Club line and the Grande Ouverture line isn't placed in perspective with the forward most element, so it really looks out of place. And if you don't like that reason, how about the fact that it's already got such an evident glow surrounding it that the reflection detracts from the overall impression of softness and sparkle.