portentseo
09-22-2004, 02:51 PM
I have recently posted a paper about RPI and CTP, two useful SEO metrics we use at my company. Comments & feedback are welcomed.
http://www.portentinteractive.com/rpi-explained.htm
To sum up:
RPI is a metric that measures your SEO progress in a way that is independent of the size of your particular keyword market. This allows you to set SEO goals in a consistent and realistic way. RPI can also be used to make good educated guesses about what rank you can achieve for a given keyword.
CTP is an approximate prediction of how much traffic you can expect from searches on a term if you optimize for that term.
http://www.portentinteractive.com/rpi-explained.htm
To sum up:
RPI is a metric that measures your SEO progress in a way that is independent of the size of your particular keyword market. This allows you to set SEO goals in a consistent and realistic way. RPI can also be used to make good educated guesses about what rank you can achieve for a given keyword.
CTP is an approximate prediction of how much traffic you can expect from searches on a term if you optimize for that term.