09-17-2004, 05:45 PM
It seems like every call i make ends with "thanks but no thanks" I have the online catalog linked of my main sitewww.fuelhousedesigns.comunder the services. I also have marketing brochures to give to potential customers with the current specials. We handle custom imprinted items and also custom embroidery. I think I need a better strategy for calling on potential customers - any suggestions??
09-17-2004, 08:12 PM
Well for my money, your site does very little in the way of selling me on the idea of making use of your services and capabilities. All it does is make brief mention of them (e.g. E-Commerce site design) and show me a few of them (i.e. portfolio pages).
But where do you make any attempt to convince me that you're better/cheaper/more experienced/more imaginative/whatever? All you do is leave me to say "Okay, I'll buy" -- which I'm unlikely to do simply because you haven't convinced me that I should. As you say, I'm probably going to merely say "thanks but no thanks."
People have to be sold. You have to point out that they have a problem; that you can offer them the solution; that its features, benefits, advantages, valueprice, all its whiz bangs, etc., etc., ad nauseum make it an offer they can't refuse; and lastly but by no means leastly that they should Buy the Damn Thing.
That's what selling is all about. And any website that doesn't do a selling job isn't going to, well, sell!
09-20-2004, 09:32 AM
Thank you for the information. I see your point. I'll try and add some more text directed to the points you made. Mabey that will help - we shall see.