After The Multiple Ads

[resource-expert]

I have added two more sections with adsense ads. Naturally the number of impressions has gone up. Now here's what I have to say:

As we all know Adsense optimizes for the ads, which are known to perform well for any given topic, & ranks the ads. Previously I had one adsense unit so I was displaying 6 highest value/performance text ads on a page. Not since I have added two more boxes there are other ads on the page that have lower value ads on the same page. I wonder if it MAY just reduce the revenue than increasing it as a click through may get in lesser in terms of money earned.
Okay I know that you may suggest that more ads would mean more clickthroughs but is that necessarily true?

Any thoughts?

[citypublife]

I'm monitoring my results carefully after increasing the number of ads on our most popular pages as a test.

It's only been about 24 hours and in fairness Google haven't returned all CTRs yet. However, the first thing I noticed is that page impressions have tripled, therefore each add unit counts as one.

Secondly, Clicks haven't increased as yet, and CTR has dropped quite dramatically.

I'm keeping an eye on earnings, but my first impressions are that we are getting less per click although I can't confirm that as yet.

I was excited at this new development at Google, however, it doesn't seem yet to have increased income. Early days.

[JonnyGoodBoy]

I was very excited about the multiple adunits. But the day after I implemented multiple ads on several sites, the revenue dropped by 50%.

Have not enough data yet to determine whether there is a direct relationship to the multiple ad implementations and the drop in revenue.

[resource-expert]

Yes... the trend is similar for my clients also. It seems that since more ads are available the chances that a click through will be on one of the HIGHER paying ads lessens quite dramatically. So although you may receive a small increase in clickthroughs it does not quite multiply into added revenue.
I am currently test with two ad units now, one being on a highlighted spot & one in the footer.
There is a definite need to use this feature wisely as just putting three ads is not only cluttering the pages but also decreasing revenue.

[freelancemom]

I agree,

I'm thinking that the only time it really would be of benefit is on particularly long pages. Otherwise, I'm sticking to one.

On the pages that I have implemented multiple ads, I made sure to do so in separate channels so that I can see the results in earnings and click thrus.

Lori


Yes... the trend is similar for my clients also. It seems that since more ads are available the chances that a click through will be on one of the HIGHER paying ads lessens quite dramatically. So although you may receive a small increase in clickthroughs it does not quite multiply into added revenue.
I am currently test with two ad units now, one being on a highlighted spot & one in the footer.
There is a definite need to use this feature wisely as just putting three ads is not only cluttering the pages but also decreasing revenue.

[citypublife]

If you have 3 ad units displayed on a page, each time the page is displayed once, Google record 3 page impressions. In reality it is one person viewing one page and is still only one page view as before.

Therefore, if you divide the total page impressions given by Google by 3 this will give you the true "page views". Now divide that into the Clicks given by Google x 100 and I believe you get the true CTR.

Or, simply multiply the CTR given by Google by the amount of ads you have on your pages. All gets a bit complicated if you have 2 on some pages and 3 on others of course.

If this is correct, my CTR shows improvement although the jury's still out on any improvement in income.

Any thoughts?

[scot184]

I agree with what most people are seeing and saying. I reduced my ads back down to one per page. I think the fact that it looks like an ad turns users off. So the more integrated the ads look, the better clickthru. It's like those websites that are full of ads...people are overwhelmed and simply leave the site. I think simple is better and simply doubling the amount of ads on a page won't lead to higher revenues. More pages with quality content will lead to that.

[Peter (IMC)]

For me the number of impressions went up but it didn't double. I placed just one additional skyscraper on my site so there are now 2 adsense boxes in each page. When there aren't enough ads to show, just one is active and the other one doesn't show a thing (has the same color as the background). Also one is at the top of the page and the other is at the bottom of the page. CTR's remained more or less the same but I did notice some lower earnings per click sometimes. Overall it increased total earnings a bit.