Links at the bottom of trhe page?

[mossop]

I have started to put links at the bottom of my pages on my website as I have been told this will assist with my Google rankings.

I have one quick question about this. When I put the links at the bottom of my page does it matter where code appears in the html code?

I have put the links at the bottom of my page but the way I have designed my website means that the code for the links appears in the middle of the html code. does this matter?

also is it worth putting title tags on the links at the bottom of the pages?

[cbp]

Who told you that links a the bottom of the page will help your ranking? Thats news to me.

CBP

[mossop]

Read the reply 3 from bottom on the link below
http://www.webproworld.com/viewtopic.php?t=26962

[cbp]

There is no way that your rank will improve by doing that.

Why would it help?

CBP

[mossop]

what do you suggest I should do to improve my rankings?

[cbp]

Keywords in anchor text of incoming links rulz .... get lots more.

CBP

[cbp]

what do you suggest I should do to improve my rankings?


SEO 101 is not difficult... and works really well in non competitive areas. When a keyword(s) is competitive, thats when it gets tougher and you need more than the basics..

As I have said before, basically, hypothetically and conceptually:

ranking = importance x relevance +/- quality signals

Importance
Search engines try to rank the more important sites first:
*importance is largely based on link popularity (Google calls it PR) - the more links, especially from higher PR sites, the better --> seen as more important a site --> rank higher
* links from authority/expert sites (ie Hilltop theory) may also be an 'importance' factor
*lots of good content is needed to get the links

Relevance
Search engines try to rank the most relevant sites higher. To be more relevant to a particular keyword(s) you need:
* Keyword(s) in the title, description, H1 tag and have the highest density on the page, but still keep low as possible and flow natural with the text (all the other placements of keywords count for so little I do not worry about them now)
* Keywords in the anchor text of incoming links - this is currently the most important relevance factor
* links from other sites on the same theme/topic (ie TopicSensitive Page Rank theory)

Quality signals
Search engine try to rank the better quality sites first, so look for "signals":
eg
* do nothing that gives any hints that you are participating in link exchanges for the purposes of ranking better (ie link for the benefit of the user)
* don't link to a viagra or casino sites unless you are a viagra or casino site
* do not lin to link exchange sites
* duplicate content issues
* etc


CBP

[minstrel]

I think he's referring to this part:

Add links to you pages – Add descriptive links to the bottom of your pages.
which I suspect should read "text links" rather than descriptive links... I haven't looked at the code for the page but other members talked about browser compatibility issues and limits on the number of pages the site has in Google's index.

You don't really need a bunch of links at the bottom of the page -- as CBP says, that isn't going to improve anything in itself. However, adding a single text link to a sitemap page which itself contains text links to the major pages on your website can help to ensure that Googlebot (and other SE spiders) will follow that link from your home page to all other important pages in your site.

[rlrouse]

Outbound links with carefully selected anchor text can help a bit with keyword density, but cbp is right - you need lots of links with relevent anchor text using your target search terms.

[mossop]

is this a anchored text link.

<td>

Supply Chain Audit (audit.html)</p></td>

[minstrel]

if it looks like
Supply Chain Audit (http://www.domain.com) and the search term you want to rank for is "supply chain audit", yes.

[mossop]

Supply Chain Audit (audit.html)

[mossop]

Is it worth putting a title tag in the code?