View Full Version : Google Ads on Your Web Site
08-24-2004, 05:25 AM
In visiting a few web designer sites, I've noticed that many are featuring Google Ads, most of which tend to be for competitors in their keyword phrases.
As web developers, we certainly don't want to have ads on our company homepage that advertise "web sites for only $199" or ads that link to a competitor of ours.
Am I missing the benefit of having these Google ads on our web site?
08-24-2004, 05:37 AM
In my opinion Google Adsense ads should be used on content sites that just provide information or maybe have a few affiliate links.
I don't think they should be put on buisness websites in the same way you wouldn't allow a competitor to put up a poster in your office/shop/showroom.
To me, buisnesses that use Google Adsense on their site do no show a professional company, just one looking to make money quickly.
08-24-2004, 05:56 AM
Alex, thanks for your feedback. We certainly like to keep our competition at arms length so the last place we want them is on our home page!
I was a bit overwhelmed by how many web developers had Google Ads for web design on their sites. I thought I was missing a SEO benefit.
08-24-2004, 09:44 PM
There is no SEO benefit of having google ads on your site.
But many "Web Developers" are kids. They throw together a site and submit it to the search engines.
When someone finds their site, they do not care whether they actually order web design or just click on a few google ads.
$500 profit every month is considered cool. And some of these kids make a couple thousand every month.
Here is an article that gives you an idea about the power of adsense:
How Many Visitor Do You Need to make $6,000 a Month with Adsense? (http://www.jonnygoodboy.com/index.php?p=122)
08-26-2004, 12:16 AM
I asked the same question in another post some time ago about fellow SEO's that were using Ad Sense on their site and I got some strange responses in favor of having Ad Sense on their personal business home page:
It is of my option that it doesn't make any sense to give the average Joe user and easy reason to click somewhere else after you have done all the hard work to get them to your web site in the first place.
08-29-2004, 02:30 PM
The whole of internet marketing is predicated on traffic and traffic out of your webpage or website.
It costs x cents per viewer in and you need to make x+1 cent per viewer out to make a profit on each visitor.
Once you have that set up, the rest is all volume of visitors.
For example, if you have 30,000 visitors per month to any webpage and it costs you 1 cent per visitor and you make 2 cents per visitor you take home $300 per month.
And here's the problem - when a visitor comes to your webpage or site for any reason, they are going to leave it as well.
If they don't buy something, you still have to pay for the visitor.
If you have Adsense on your page and you place it at the bottom of the page, visitors now have the option of clicking on something that pays you for their visit.
Even if the Adsense ads are for competitors, realize this: every adsense click makes you money and costs your competitors money.
You just might make more money sending traffic to your competitors than from your own stuff.
08-30-2004, 04:36 PM
Google Ads are great! And I use them myself. However, I don't use them on my business web sites.
I do use them on what I call "bait" sites that are theme based and rich in content.
I place Google Ads as well as links to my sites on those pages. No competitors for my business, and a nice little bonus for advertising.
08-30-2004, 10:20 PM
i do not put google ad's on my main website - which is www.osaid.com but i do put them on all the other websites that i have - over 80 of them - i might as well be developing them and getting them in search engines then just keeping the names- and who knows i might get a good offer for the site and I may just sell it :-) so it is not kids doing it - it is serious business.bottom line is what counts doesnt it? makes good sense to make your sites pay for themselves and make you some money on the side.