Zero impressions. Is it just me?

[billthecat]

Getting zero impressions for the past two days following two days of good impressions. Noticing that my ads are not showing up, either. My budget is fine and my CPC is fine.

Is Adwords reporting down/very slow or is there a problem with ad serving or what? Going on day two of this now.

[Jason Tor]

billthecat, there are a couple possible reasons.

1. Some of your keywords may be disabled if they fall below the .5% CTR that Google requires.

2. If the actual ad is not within Googles guidelines it will get disabled.

How many keywords are you using? If you are only using a few, it's possible they may have been disabled due to a low CTR.

What is your product and what are your keywords?

-Jason Tor