minstrel
11-07-2003, 10:16 AM
Excerpt from another newsletter:
Blogs and Search Engines Rankings
Currently, blogs tend to get great rankings in search engines. Why? Content and linking.
Unlike regular business sites, by their very nature blogs are based on updated information which makes them extremely rich in content. Many blogs are updated several times a day with new articles, thoughts and information. After months or even weeks of inception, a blog can be seen as a wealth of topical knowledge, a quality that search engines such as Google cherish.
Blogs also contain a wealth of links. Since bloggers constantly look for ways to keep their blogs updated, they are likely to provide links rather than solely create all their content themselves. Many bloggers are "old school" Internet believers who have not forgotten that links from site-to-site helped to found the Internet and are not as worried about losing visitors to other sites. Therefore, making a link request of a blogger is likely to yield a much better response than a link request of a regular web site. And such density of linking can lead to high search engine rankings.
My first thought was, "yikes! do we now have to compete with my 13 year-old niece's on-line diary?". My second was, blogging aside, there are some interesting comments/hints here for search engine placement.
Blogs and Search Engines Rankings
Currently, blogs tend to get great rankings in search engines. Why? Content and linking.
Unlike regular business sites, by their very nature blogs are based on updated information which makes them extremely rich in content. Many blogs are updated several times a day with new articles, thoughts and information. After months or even weeks of inception, a blog can be seen as a wealth of topical knowledge, a quality that search engines such as Google cherish.
Blogs also contain a wealth of links. Since bloggers constantly look for ways to keep their blogs updated, they are likely to provide links rather than solely create all their content themselves. Many bloggers are "old school" Internet believers who have not forgotten that links from site-to-site helped to found the Internet and are not as worried about losing visitors to other sites. Therefore, making a link request of a blogger is likely to yield a much better response than a link request of a regular web site. And such density of linking can lead to high search engine rankings.
My first thought was, "yikes! do we now have to compete with my 13 year-old niece's on-line diary?". My second was, blogging aside, there are some interesting comments/hints here for search engine placement.