Google Adsense Payout

[scot184]

This week has been terrible as far as pricing. How in the same week can someone have an effective CPM ranging from 0.12 to 3.50? Has anyone experienced anything similar lately? Did Google change the payout structure again. They are always "improving" the payouts it seems, but it's hard to say who it really helps. This is becoming increasingly frustrating. Anyone care to comment.

[rocos]

>>They are always "improving" the payouts it seems, but it's hard to say who it really helps.

Agree! They only decrease our income:(

[emils]

Seems strange to me... I've seen such changes but not that high. We usually have CPM variable between 2.0 and 4.0 CPM but not more or less than this. I can't also really tell whether it is going up or down in time. I guess this has to do with the keywords you are targetting and the bidders using those keywords at a given time.

On the other hand - i definitely observed this: when site traffic has suddenly went up, CPM went up too and when the traffic decreased, CPM went down too. For example we had a site going from 2000 unique visitors per day to 4000.. well the earnings in such case seems to increase like 3 or 3.5 times the usual, from just a doubling in traffic.

[toppayingkeywords]

Good question. I have a site that consistently does $30K+/month with Google AdSense, so I pay very close attention to this.

Pricing shifts are caused by two main things. The first is the behind-the-scenes bidding auction. The price of keywords fluctuate as advertisers increase and decrease their bids. These swings could be significant.

The second has to do with Google's conversion tracking tool. Google suggests that its advertisers use this tool, which is essentially code that goes on a page of the advertiser's choice. For instance, a conversion page could be the page you get AFTER you buy a product, download a report, etc. Then the advertiser knows the effective cost of the advertising.

What Google is doing with AdSense is seeing how well clicks from your site are converting for AdWords advertisers. If your site converts well, you get paid X% of what Google gets, and if it doesn't, you get paid X%-Y% of what Google gets.

Finally, I must comment that your effective CPM is very low. One of my sites has an effective CPM that hovers between $55 and $60. This is because I have optimized the site based on the most expensive keywords. You can do this too by determining correlations between your existing site and expensive keywords (e.g., correlation between "dog" (inexpensive keyword) and "pet insurance" (more expensive keyword)) and creating new pages based on the expensive keywords.

To allow anyone to do this, I just finished investing a few thousand hours creating a commercial database of the 15,000 most expensive keywords, which you can find at http://www.toppayingkeywords.com.

Hope this helps

[Mick.K]

Good question. I have a site that consistently does $30K+/month with Google AdSense, so I pay very close attention to this.

Pricing shifts are caused by two main things. The first is the behind-the-scenes bidding auction. The price of keywords fluctuate as advertisers increase and decrease their bids. These swings could be significant.

The second has to do with Google's conversion tracking tool. Google suggests that its advertisers use this tool, which is essentially code that goes on a page of the advertiser's choice. For instance, a conversion page could be the page you get AFTER you buy a product, download a report, etc. Then the advertiser knows the effective cost of the advertising.

What Google is doing with AdSense is seeing how well clicks from your site are converting for AdWords advertisers. If your site converts well, you get paid X% of what Google gets, and if it doesn't, you get paid X%-Y% of what Google gets.

Finally, I must comment that your effective CPM is very low. One of my sites has an effective CPM that hovers between $55 and $60. This is because I have optimized the site based on the most expensive keywords. You can do this too by determining correlations between your existing site and expensive keywords (e.g., correlation between "dog" (inexpensive keyword) and "pet insurance" (more expensive keyword)) and creating new pages based on the expensive keywords.

To allow anyone to do this, I just finished investing a few thousand hours creating a commercial database of the 15,000 most expensive keywords, which you can find at http://www.toppayingkeywords.com.

Hope this helps

Dave
Do you have an affiliate program for your site? Noticed you use cbank - so just insert my id?