View Full Version : New effective CPM & your earnings in Adsense
What do you think of the new effective CPM data
provided in Adsense reports?
A fact is those data are provided also for old
Another fact is that there is no standard in my
Some clicks pay a great part of the effective CPM
while other ones only a small fraction.
Your comments and opinions are welcome.
07-11-2004, 04:16 PM
The Effective CPM is calculated as follows:
Your earnings / Page impressions x 1000
Your earnings: $2.70
Page Impressions: 958
270 / 958 = 0.2818...
0.2818... x 1000 = 282 ($2.82)
I think the effective CPM is useful and gives people (well me at least) a drive/motivation to get more visitors and make more click to make more money!
thanks for the explanation.
I will give some more attention and see if it
will help for my advertisment.
07-12-2004, 01:22 PM
Don't forget to change the Adsense colours and see if this makes a difference to your CTR.
07-12-2004, 01:33 PM
Yeah - that really does have an affect. After changing the colours and choosing a different ad size, my CTR went from around 1-2% to 3-4%.
Still need more traffic though to start earning big-bucks! But thats a different story...
07-12-2004, 03:14 PM
Alex, good to know some of this stuff works elsewhere other than just inside my brain. :)