Bolding?

[pne]

Hi,

Can anyone help please?

What is the value of bold text for keyword relevancy purposes? Is it important? Should it be used for anchor text?

pnr

www.sochoose.com

[HardCoded]

Almost certainly, some engines will apply more weight to bolded text. I doubt very much that the big 3 do though...with the move to CSS b is a deprecated tag. I think you're better off using h1, h2 etc. tags.

[Mel]

Hi,

Can anyone help please?

What is the value of bold text for keyword relevancy purposes? Is it important? Should it be used for anchor text?

pnr

www.sochoose.com
Googles original paper indicates that they record instances of bolding and that they use it in their ranking.

IMO bolding is not as strong an element as H tags but H tags should be used as page or section summaries, while you could use bolding in other places too.


I see no advantage of bolding an H tag or anchor text.

[HardCoded]

I think the bolding is relative to the rest of the page..this, at least, is how the mnogoSearch indexer works. What I mean is:

Suppose you had two identical pages, with equal PR, equal backlinks, and so on, where the only difference was that a keyword was bolded on one page and not on the other. Then I think the bolded page would wind up first in an SERP for the keyword. However, if you bolded the whole page, it wouldn't see any difference in importance between the keyword term and the two pages would rank identically (i.e. it would be random which came up first).

Interested in your thoughts on that Mel.

[Mel]

In discussing a similar topic in the original paper (font size) Sergy and Brin say that larger font size is based on the font size on most of the page.

If the whole page were bolded, I think it would not help you since while you keyword is bolded so are all the rest or the words on the page = no advanage.

[pne]

Thanks guys,

What I think I'll do is use bold only if there seems to be some good typo reason, I.E. use bolding a s a style for users.

pne
www.sochoose.com