Information is not King [Archive]

View Full Version : Information is not King

janeth

11-02-2003, 06:59 PM

Information Is Not King

Every since I started trying to get a top ranking for my website I have herd over and over content is king.

This is not true.

Content is good because it helps you get links to your web site, but it is not king.

Links are king.

You pick a word like web design take the number one site www.htmlhelp.com

Click on Cached

there is little or no text the word design is only on the page one time.

The second one as web design one time.

Now lets take the first one and check the links that Google sees 7,240

Now if you want to compete for this word you need to first compete with links. You also need use the key words in the link.

Text comes in second.
It is King when it comes to your customers and it helps a lot when it comes to getting links.

But it is not king when it comes to Google.

Do the same thing for the key word promote. The number one web site does not use that word anywhere

"These terms only appear in links pointing to this page: promote"

So out of 45,300,000 this site beats them all for a key word that is not even on the page.

So how many times would you have to use the key word in text to beat this site?

I do not know but the site has 33,500 links that Google sees.

Maybe if you use the key word that many times you could beat it with text.

But what a page that would be.

rlrouse

11-02-2003, 07:31 PM

Hello Janeth.

While links with good anchor text are very important for getting good rankings for individual pages (SERPS, not PR), content is indeed king when it comes to the success of a website as a whole.

A site with a PR6 home page with only 20 well-ranking pages will usually receive less traffic than one with a PR5 home page with 150 decent ranking pages. Why? Because the PR5 site has several more chances to be "found" in the search engines, and ultimately more chances to gain non-reciprocal links. More "roads" to the site if you will.

I don't concern myself so much with PR. I'm more interested in targeted traffic because traffic is the engine that drives income for most sites, not PR.

If you continuously work for more traffic, the PR will follow eventually. If you neglect content in a quest for PR, the traffic won't necessarily follow the PR on a comparable level.

Of course deep advertising pockets make a lot of this irrelevant, but deep pockets are few and far between for most webmasters.

janeth

11-02-2003, 07:55 PM

Hi rlrouse,
Yes you are right you need more then just a high ranking to have a web site that can make it online.

I would rather be ranked good for 100 decent key words then one good key word.

But what makes me mad is that no one ever tells you the truth.
I have been trying to get ranked for the key word web design.

I have had to hire people whose only job is to get links for my site and my customers sites because there is no way to compete for those types of key words with out links.
This is what I think.
I repeat this is what I, me, myself this is what I think.
I think Google counts a word with a link like href="http://www.geeksonsteroids.com">web
design</a>
The same as it would count the word if it was on the page.
The problem is I can get 10,000 links to my site but I can not use the word 10,000 times on my page.
So this means that in order for a new site to compete in Google for top ranking key words you have to work 100 times harder because you have to try to get as many links as you competition has just to play in the same ball park
I do not think it is right. It does not make his site better then mine. But it is how it appears to me that it works.

jl-reis

11-02-2003, 10:07 PM

Information Is Not King

I don't know if "Information is king" or not. All I know is that since I've been hanging out here and learning all I can about SE placement, my site has gone from approximately 20th place to 2nd place on Google for the keywords "web design" wisconsin.

I have no idea where my site comes up for the phrase "web design" and I don't really care, because I've targeted people in Wisconsin that are looking for web design.

But the real point I want to make is that I don't have ANY but intersite links on my home page. Wait, I'm wrong; I have a link to Sitemeter. That's it.

I sometimes think that we, as web designers, expect way too much from search engines. While a site that is optimized for search engines is a great thing, a designer also has to advertise in other ways. That may include direct mailing, whether e-mail or snail mail, cold calling (in person or on the phone) and the more traditional forms of advertising.

Some of the web sites that come up for the phrase "web design" have been around since I made my first site at Geocities back in 1995 or '96. They deserve to get good rankings.

Maybe I'm just lucky with my results, I don't know. I have a 5/10 page ranking, though, so I must be doing something right.

Jackee

janeth

11-02-2003, 10:39 PM

Hi jl-reis,
My site ranks good for a lot of key words. My problem is I'm in Colombia S.A anything I get is coming from the search engines and we have had great luck so far.

I love content and think it helps in more ways then anything else.

My only point is you can not take a site with no links coming in and rank good for a key word but you can take a site with no key words in the text and rank good for that key word that does not even appear there.

So that is why I say links are king.

I do not like it because it makes it tuff for the new sites like mine.
We are still trying to get those key words because I want them but it is just going to be a lot harder then I had thought.

But we are currently ranked good for a lot of key words it is just the ones everyone wants are a lot harder to get.

janeth

11-02-2003, 10:46 PM

I also found this post on another form talking about the same thing just now http://forum.seo-world.com/viewtopic.php?p=969&highlight=#969

But my only point was that a lot of people question links and right now they are the most important thing you can do to get ranked good.

As rlrouse pointed out to me the text is what helps you get the links but it is still the links that help you get the ranking.

jl-reis

11-02-2003, 11:00 PM

As rlrouse pointed out to me the text is what helps you get the links but it is still the links that help you get the ranking.

But I HAVE no links to my site and I still have a respectable ranking of 5/10. Or am I just not understanding something?

My only point is you can not take a site with no links coming in and rank good for a key word.

But isn't that exactly what I'm doing? I have no real links coming in to my site. Yet I rank good for my chosen key words.

Maybe I'm just stupid and not understanding the explanations.

I guess I'll just keep plodding along the way I am and appreciating what I have.

anuj_pandit1

11-03-2003, 12:03 AM

Hello Janeth,
I hope you are enjoing,

According you Content is King but some time you will see it that there is no proper content but the websites are at top, its not magic there are lot of reasons behind it, I again saying that Content is King, do you know how much Content Algorithms is considered in
Website Ranking.... (26 to 29 %),
Website rank is depend at Proper content,

But website that they are at top because See some facts in It::

>> It havinh Web Design in Title.
>> The Content is start from Web Design.
>> In Image Tag they are using Web Design.
>> if you know to Google better then i think you should not ask this Question, do you know how much link it having 192947. ( Its enough to Google to give it Top rank in Search Engine)
>> Page is totally designed according the Search Engine Algorithms.
>> See the Title,Keywords,and Promonance and Frequency.

I Think it will make your View sharp about the Google results.

I hope it will help you, take care enjoy, we all persons are getting good query from you and try to solve it according our concepts.

Take care *(-_-)* Cheerssssssss............

Regards
Alok Kumar Upadhyay

janeth

11-03-2003, 12:48 AM

jl-reis

11-03-2003, 07:58 AM

Hi jl-reis,
Actually if your site is a pr5 that means you have enough incoming links that would make it a pr5. The only way to get to a pr of anything is to have some incoming links.
I'm not sure but I have herd that Google will not even Index your page unless you have some incoming links.
Directories also count as incoming links.
So there is no way to rank with out incoming links but again you can rank with out the key words in your text.

Okay, I guess I understand now, I was thinking you meant outgoing links. As for incoming links, there are only five.

http://www.google.com/search?q=link%3Awww.madbeeweb.com

I guess those are enough to get me a good rank and my own optimization doesn't really mean much (though mind you, I've been linked by those sites for years and I've only just managed a pr5).

In any event, I'm going back to work and taking advantage of whatever SE fairies and lucky pennies got me to the ranking I have.

Have a lovely week,

anuj_pandit1

11-04-2003, 12:32 AM

Hi Janeth,
I hope you are doing well,
Do you know that
>> 60% company lost the visitor while in top ranking because, they having no content according the visitors.
>> 30% Visitor lost duto the unproper nevigation of the website.

<< Information is KING >>

But do you know,
When the people will love to King, if the king will take care to them and always keep eyes on their requirments..

I hope it will help you.....

Regards
Alok Kumar Upadhyay

janeth

11-04-2003, 06:12 AM

Information is King when it comes to your visitors. Anyone that has been on my site knows I love information.

But when it comes to Google my point is I can take a page with no information on it and get it listed for a word that is not even on the site.

While at the same time you can take a site with 2,000 words on it and Google will not even look at the page until you get at lest one link coming to it.

So links carry more weight then text when it comes to Google.

I can show you this time after time on any search for a popular key word.