Yahoo ranking secrets

[kjohnson5576]

So who's going to give us some tips on Yahoo Ranking? What do they want? My site is listed in the top 10-20 for virutually all my keywords in Google, but since the Yahoo/Google Split...I can't find myself in Yahoo.

I do have a second site that I don't take care of, don't update and really only use it to point people to my main site (it sells different items) and it ranks in the top 3 in a lot of keyword catagories on Yahoo. I think I've updated it only twice in the last year, haven't put a new link or cleared any non-performing links since last August. It's doing good!
But may main site with all the visitors, traffic, links and regular updates is just not there. The Yahoo bot visits regularly, but must think my Google Optimized site is really not worthy of a top 20 ranking.

So what's the story with Yahoo? Any tips?

How 'bout MSN too?

[sdz2004]

I have the exact same question. I am number one for at least a dozen competitive phrases for one of my sites, but not even in the top 30 at Yahoo. Anyone else seeing this, or have a clue what this could be?

[nikao]

im seeing (very) different results in different search engines too.. of course there are differentes..cause they use different alogorithms. But the secret to good rankings in other se? .. i wouldnt know! ..

You said your main site ranks good in google.. does your other site rank good as well?.. cause if it does..you have your secret to good ranking in google and yahoo at the same time under your nose!.. if it doesn't.. maybe that's the problem.... ranking good in google is bad in yahoo?

[sfowler]

I was also wondering if there is now bad blood between Yahoo and Google. I have had a Geocities site for a couple of months and a Yahoo business site for about 4 weeks now and the Googlebot has never been near them. I do wash sometimes, so that can't be the problem.

[kjohnson5576]

My secondary site that I don't take care of is pretty much not ranked by Google and it only ranks well in one Yahoo keyword catagory that I know found.

There has to be some sort of a trick to Yahoo...perhaps it's Overture Advertising?

[bhartzer]

Yahoo! really really really loves keyword text links. I don't want to get too specific, but Yahoo! really really really loves keyword text links.

[achronister]

We recently signed up for XML SiteMatch (after we were banned from Yahoo for some reason, still unknown). We are ranking well on both Google and Yahoo at this time (although on Yahoo we are not as high, but still rank fairly well)

I have another site in Yahoo that ranks very well on Google but nowhere on Yahoo. I don't really do anything differently with these sites, the only difference being our SiteMatch site has around 10,000 URL's and the other poor ranking site only has about 75.

Just a thought, but Possibly the larger the site the better the rankings. Possilby due to internal link popularity or something.

Just throwing out and idea. I haven't heard any definitive answers to this one.

[george_uk]

we have the exact same problem with yahoo. On google we are on page1, position 3 for our main keyword which has about 4 million results. Yet on yahoo we won't budge from page 2, position 39. We noticed that yahoo wasn't regisitering all our links and worked really hard to get some more links. We now have over 2000 links showing on yahoo, about 2000 more than the competition (including the number 1 site which has a measly 40 links). And even with the new links which have been up for almost 2 months now, we are not seeing changes in the SERPS. Its for this reason that I'm yet to be conceived that yahoo loves text links.

If anyone else has an any comments/experience to share I think we'd all be grateful!

[ferret77]

I'll get specific bhartzer

just put key words in your internal text links

an extreme form of it would be this

http://www.straycatscharters.com/fly_fishing/Fishing_Guide.html

(by the way this can rank for terms in yahoo)

do the same thing but not as extreme

[cbp]

When I compare a couple of my sites that rank well in Google, but better in Yahoo - one obvious difference is the anchor text in internal links seems to be more heavily weighted by Yahoo - so would agree with the above.

Google are also much more sophitisicated in there analysis of incoming links - weighting them very differently. And Google also looks for more "quality signals". Yahoo seems to be more into 'ranking penalties'.

The tittle of this thread is about the secrets of a Yahoo ranking - my response is that there is no "secrets" as such. There is the basic SEO and different search engines weight different aspects of site differently. Its not a matter of doing one thing for Google and another thing for Yahoo - I just do the one thing for the site.

CBP

[trsiyengar]

My page rank is No.1 with Yahoo, MSN, Rediff etc. but am placed at No.4 with Google. This is for a specific search term 'Srivaishnavam'. Wherein, I am within top ten with Google searches for many search terms and phrases, but I am not listed even in the first 100 with Yahoo!

One thing I found fitting is, Google's bot enters more frequently than any other SE bots. Also, it is quick in getting a listing with Google, comparing with other SE.

Often I update, modify and rewrite the articles. But I never changed the meta tag in all these five years of existance. Maybe, this is one reason among others that puts my page within top ten listing.

My conclusion is, that after splitting from Google, Yahoo did draft its own SEO rules and framed the way it wanted to look different! It is quite natural, every competitor needs to create an icon impression, that they are different from others! This is a very simple logic I believe, that Yahoo!s lisltings are quite different from Google - the variation of their individual measuring way is quite different. There is no secret in to it, I believe.

One more thing - the data base is vastly higher for Google, hence the dancing too often take its own rythm. Can other SE near to Google in terms of listings? atleast in the coming few years? No, certainly not.

[crashingflwrgrl]

Did anybody mention keyword density? My site is doing quite well in Yahoo and I figure it has something to do with it. Although I'm doing okay in Google as well...go figure.

[achronister]

I've heard from a few sources that Yahoo likes more text on the page and higher keyword density that Google. From what I've seen, it looks like that is the case.

[oneeye]

I got top 4 on yahoo, can't seem to get listed on google. Same here I have quite a few top 10 keywords on Yahoo! But nowhere to be found on Google. The only thing I can figure is that google puts allot more emphasis on inbound links which I need to work on.

Oneeye

[HellaCooL]

I've heard from a few sources that Yahoo likes more text on the page and higher keyword density that Google. From what I've seen, it looks like that is the case.

Yeah, that’s true. Yahoo likes higher keyword density, and I think that on page optimization has much more weight than in Google, and incoming links much less.
How I know this is because Yahoo is constantly changing my website cache. This is getting really annoying.
My website was on the first page in Yahoo with the cache from May 12, (I know this because I put date on my website), but when Yahoo reverted to my copy from April 11, which has much less keyword density, my website dropped to 180 place over night.
And Yahoo is still keeping that old cache for some reason, which is really pissing me off at this point.
I see no reasoning behind going to a one month older cache for the website that is being updated many times a week. Well, now its two months old cache...

[fathom]

Paying the $299 if you are not listed in the directory is the single best thing you can do to rank in Yahoo results... and then "text links"! :-)

[jackson992]

The tittle of this thread is about the secrets of a Yahoo ranking - my response is that there is no "secrets" as such. There is the basic SEO and different search engines weight different aspects of site differently. Its not a matter of doing one thing for Google and another thing for Yahoo - I just do the one thing for the site.

CBP[/quote]

CBP:

If that is true how do you explain how we can rank well for Yahoo but not on Google. Seems to me you can't rank well on both with just SEO

[ferret77]

I do

I have several site that are number 1 in both engines

[debtfree95]

http://www.langreiter.com/exec/yahoo-vs-google.html this might help but donot know how accurate it is.

[VegasMack]

Very nice tool debtfree95

Thanks

[Mel]

I got top 4 on yahoo, can't seem to get listed on google. I know yahoo only pulling my Title tag and description tag to be rated # 4, I used to have a different online business and was able to get top 3 by leaving advert on message boards having trouble this time.

It appears that as of the last update, Google is severely deprecating the value of forum sigs, which IMO is why its not working now.

[scallihan]

So who's going to give us some tips on Yahoo Ranking? What do they want? My site is listed in the top 10-20 for virutually all my keywords in Google, but since the Yahoo/Google Split...I can't find myself in Yahoo....

How 'bout MSN too?

Both my Yahoo and MSN traffic have picked up considerably this month, after being very small the last several months. It looks to me like there's just a lag in getting pages indexed and listed. Still not getting anywhere near the traffic I'm getting from Google (and still only about half what I was getting from Yahoo before the Google split).

[Ne0]

I used to love yahoo...

I was a 10 ten site with them for 8+ keywords for well over 8 months... Now I've dropped on almost all of my search terms... And I also have a new site that I'm now trying diffrent SEO tactics with...

Like where Ferret77 was talking about using keywords in the pages...
I sell a t-shirt that says.. "Michael Jackson molested me and all I got was this lousy t-shirt" the page is called http://www.crackheadlighters.com/mj.htm it should be
http://www.crackheadlighters.com/#-Michael-Jackson
I noticed this in my cpanel after doing some research on overture and word tracker...
my Atkins approved shirt page was getting better results because it was already done in the same fashion
http://www.crackheadlighters.com/atkins.htm
atkins diet seems to get even more searches done each month so I may change the page to be
http://www.crackheadlighters.com/#-Atkins-diet
and that's also testing Garretts Google bomb theroy :P
I'll get back to ya'll if I get any significant results...
Cheers,
NeO~1

[Gary Golden]

In my case YAHOO visits my site a couple of times a month where GOOGLE visits 2 - 3 times a week.

I am ranked well on both for hundreds of great keywords though I cannot figure out with YAHOO, MSN and a couple of others I rank on the second page for "classified ads" and on GOOGLE I am not even there, got tired of looking.

Though anything to do with Ohio - Advertising, Ads, Classified Ads I am close to 1 on GOOGLE and near the bottom of the 1st page on the others.

This is a tough nut to crack though, WHY! I guess if we knew the answer we would not be asking!

GOOGLE has the most up to date information on it though at least as far as I am concered.


Still working on it though!

[uktone]

In out and shaking all about - seems like that's what Yahoo have been playing since splitting from Google.

Before the split my site ranked no 1 for many search terms. After the split from Google the hits dried up on Yahoo. I have 166 pages listed when using site:www.mysite.co.uk though few, if any, search terms return my site in the Yahoo results.

My site is not listed in the directory and never has been, though this wasn't relevant when Yahoo was using Google to return search results.

The sites on Yahoo that did return search results for my "old keywords" are listed in the directory.

Has anyone any suggestions as to whether or not they think that getting a listing in the directory would be beneficial ?

Cheers

Tony

[schott2]

Yahoo! really really really loves keyword text links. I don't want to get too specific, but Yahoo! really really really loves keyword text links.

Are we referring to backlinks?

[tcady]

Paying the $299 if you are not listed in the directory is the single best thing you can do to rank in Yahoo results...

I agree- I could not get in the top ten (or top 50 even) for my single most competitive string, then I paid for a listing and was sure to word my listing title and decrition so it focused on that string -and now I have the # 6 and # 9 spot -not #1 but WAY better than before! it was worth 299$.

As for Google vs Yahoo! _ I experience very different results from them, I see no specific reason why - Google ranks some pages high, and Yahoo ranks others though I write them all with the same techniques- results are VERY different for my pages on these two SEs. Where a page might be # one on Google it is #43 in Yahoo, and vice versa for the next keyword string.

[bhartzer]

schott2, yes, I'm referring to backlinks and internal links.

[jlknauff]

You are going to get crawled by Google more often than Yahoo (or any others for that matter) and the best way to be found by them is by having more links pointing in to your site. One thing to keep in mind with Google is that while you are generally going to have to add links to other site to get them to link to you, doing this can lower your PR since it is divided between your outgoing links. The more you can get coming in with out having to link out the better. There is no "black list" from one engine just because you are ranked high on another or have ads from them. Someone had asked something about that. Another thing on the links-if you can get sites to link to you via text in the body of their page rather than a links page it holds more weight than a link from a links page. Link relavence is important too so links from related sites will hold more weight than trying to get everyone in the world to link to you.

If you are using a WYSIWYG, go into the code view and clean it up when the page is done. The less a SE has to dig through the more likely it is to rank you higher.

Hope that helps ;)

[bhartzer]

You are going to get crawled by Google more often than Yahoo (or any others for that matter)

I'm not so sure about that. MSNBot is, by far, crawling a lot more pages now than Google is. So much so that I'm now disallowing it from crawling certain sites.

[Mel]

...As for Google vs Yahoo! _ I experience very different results from them, I see no specific reason why - Google ranks some pages high, and Yahoo ranks others though I write them all with the same techniques- results are VERY different for my pages on these two SEs. Where a page might be # one on Google it is #43 in Yahoo, and vice versa for the next keyword string.

In my experience Yahoo places more emphasis on page content than Google who seem to place more emphasis on anchor text. I find that pages with well optimized headers and page content with good anchor text backlinks rank even better at Yahoo than at Google.

Another difference is that Yahoo seems to use not only the page title but the meta description and meta keywords tags in its rankings.

[burkey]

my site was steadily gaining top 10 rankings in yahoo, including two #1...
I began an adwords campaign through google and another in kanoodle. The next day my site was no longer listed by yahoo.
Coincidence?

[chelle60]

Using the nifty comparison tool that debtfree95 posted, I see that I have a page that's #2 on both Yahoo! and Google, it's a page that's not really "optimized" for anything, and it's been the same (as far as content goes) for about 6 months now, and until the first edition of the Google-dance a few of months ago, (wherein a previously unlisted RL site page mysteriously shot to #1) our page was #1 on Google for the terms "ralph lauren paint" for about the last year or more... but as far as why it's still #2 on BOTH engines, I have no clue. The biggest difference I see between that kind of page and most other pages folks are optimizing is that we actually write articles on this site, so there's lots of text, and it's almost all static (except for some ads).

One interesting thing I've noticed is that we used to hold more than one top-10 spot in Google and now only our 2nd tier Rl Paint page is in the top 50 - our other pages were forum discussions - they're pretty much non-evident in both engines anymore.

[jlknauff]

my site was steadily gaining top 10 rankings in yahoo, including two #1...
I began an adwords campaign through google and another in kanoodle. The next day my site was no longer listed by yahoo.
Coincidence?

Yes, I think so. The data that SEs have to crawled & sift through is massive so even if they crawled you the day you began the adwords they wouldn't have been able to update their results that quickly.

[bhartzer]

Definitely a coincidence. There's no way Yahoo! could keep up with Google's data, they can't even refresh their own database in a timely manner.

[tceperry]

bhartzer wrote:
"Yahoo! really really really loves keyword text links. I don't want to get too specific, but Yahoo! really really really loves keyword text links."

I really really believe this. My site is strongly backlinked, not wordy, and well keyworded within. On Old Google, I had several #1-5 pages, but was nowhere to be found on Yahoo. On New Google, I am invisible (except on AdWords), but have several #1-10 pages on Yahoo. My question on this is - How do you improve your Google ranking without messing up Yahoo?

Outside links are difficult, since my industry is so secretive about sources and capabilities. I really don't have a good way of getting links. I won't just ask to share links with anybody. I value my company's reputation too much for that.

Any help?

[okaforworld]

I monitored my site, www.okaforworld.com for more than 6 months and found out that Yahoo does crawl sites more frequently and faster than Google.

[edhan]

Used to rank Top 10 - 20 with Yahoo & Google but after the split, Google ranking seems to disappear though Yahoo still ranks Top 10 - 20. Can't figure out what happen.

Edward

[red]

fathom wrote:
Paying the $299 if you are not listed in the directory is the single best thing you can do to rank in Yahoo results...

**I too agree very strongly with this. My Yahoo rankings are much better and much higher and though I don't optimize for any one engine I have a lot of internal links for easier navigation and upsale purposes throughout the site.
My question - I paid the $299 over 4 years ago. The fee is supposed to be an annual fee but I have never been charged another dime nor has it been requested by Yahoo. Is anyone else in the same boat? I'm curious as to why. I do participate in the $50 per month paid sponsor listings. Is the annual fee possibly waived as a result or am I just misinformed?

[kjohnson5576]

Glynn:

You may have just revealed the secret I've been looking for. Most of the other stuff in this thread has been....hmmm...speculation spruced with elements of pseudofact or limited experience but no hard or fast definitive items. As I mentioned in the first, I have a site I never pay attention to and it ranks okay for a couple of keywords, but my main site, which I pay attention to like a preteen boy to short skirted girl, I've seen nothing for. Perhaps this is the $300 answer?

Kent

[red]

Kent! How are you?

I can only speak from my own limited experience but 4 years is a good solid amount of time to have consistent Yahoo results. I know the initial $299 got me in the door - very quickly.
As has been noted in this forum dozens of times there is no magic bullet that will propel you to the top of the organic listings...BUT the $299 buy-in gives you a boost for sure.
After that I did the necessary work, no frills, just good solid writing and linking. After that it took on a life (and a place) of it's own and has maintained good, solid standing for 3 dozen phrases.

Google, on the other hand seems completely unstable. I've still no idea what they are looking for but can't spend all my time trying to figure it out. I would completely lose my mind.

My advice - try it; it's worth the investment.

[Dave Hawley]

Paying the $299 if you are not listed in the directory is the single best thing you can do to rank in Yahoo results...

IMO, this one of the main reasons Yahoo are doomed to fail in the SE wars. That is, you can buy your ranking.

[Mel]

Glynn:

You may have just revealed the secret I've been looking for. Most of the other stuff in this thread has been....hmmm...speculation spruced with elements of pseudofact or limited experience but no hard or fast definitive items. As I mentioned in the first, I have a site I never pay attention to and it ranks okay for a couple of keywords, but my main site, which I pay attention to like a preteen boy to short skirted girl, I've seen nothing for. Perhaps this is the $300 answer?

Kent

Or perhaps there is no real secret Kent.
I have never been listed in the Yahoo directory, yet the same pages ranking top 5 at Google often rank #1 at Yahoo. My advice is to save your money and spend it on optimization of a couple of pages.

IMO its just a matter of careful onpage optimization, with a few anchor text links thrown in.

[asher02]

Hi all,

I had a very interesting experience with yahoo and inktomi.

I dominate serps in Google for most of my keywords
Yahoo used Google info and Inktomi also really liked my site.

Than one day I was gone in Inktomi but since most of my traffic came from Google I didn’t really mind....


When Yahoo went their own way I was trying to find out what was the cause of my disappearance, but couldn’t find anything. I was top on Google and no where to be found on yahoo.

Now comes the interesting part.
I signed to overture sitematch depositing 100$ for future clicks... first thing was that my site starts to appear in yahoo, not ranked well but at last there.

Then one day I checked my rank and I'm on top of yahoo again, even better than on Google. So I figured that since I'm paying for clicks I'm in favor of yahoo. But guess what after a few days the sitematch url from my serps disappeared replaced by a normal url and I still dominate with out paying.


What I figured is that signing to sitematch removed an old penalty of some sort.

I do not know if it will help site that never been there but I think it is worth checking.

P.S I didnot pay the 299$ for the directory and still I'm way up in serps from site who did pay...

[Dave Hawley]

I strongly suspect that Yahoo cannot help but take money from Webamsters for better SERP positions. They are simply too greedy and too short-sighted.

IMO, SiteMatch is one of the biggest gimmicks to come out on the www. It (according to Yahoo) does not help with rankings. This begs the question why bother! Some say it will get pages not spidered by Yahoo ranking. I for one will not pay for Yahoo's short-comings in it's spider technology. At least not while Google is bringing in over 60% of all internet traffic and can go where no other spider can.

[asher02]

Well I have to disagree,

At first I was really pi.sed from the fact that I had free listing at yahoos and now I have to pay for them. But when my sitematch listing reverted on their own to be regular unpaid listing, yahoo gained my trust. Sometime we tend to forget that search engine is a business like ours.

[Dave Hawley]

Sometime we tend to forget that search engine is a business like ours.

Please don't compare Yahoo to my business :) Google is the most succesful SE business. Why? Because they put the searchers first.

I have simply had too many horror experiences with Yahoo. On top of this, they bring very little traffic compared to Google. This is despite the fact my rankings are about the same on both.

[eventor]

Dave Hawley wrote
"I have simply had too many horror experiences with Yahoo. On top of this, they bring very little traffic compared to Google. This is despite the fact my rankings are about the same on both".....

Dave, sorry to hear that you have some bad experiences with yahoo, but you should pay more attention to it now because there is a slow but sure migration from Gg to yahoo. I think for certain keywords, when searchers can't find what they want from Gg(dominated by Amazon and other big sponsors), they just click to yahoo and continue there, at least that is what we seem to be noticing. Our serps are nearly in the same positions on both Gg and yahoo now, but the referrals from yahoo seems to be increasing daily since a forth-night ago, when they were very low eversince they splitted from Google.

Are others noticing this trend?




www.aircoast.com

[MartyS]

I've been reading these posts and thinking about the Google vs Yahoo rankings not just from a website owner's point of view, but also as a user, and I have to say that I'm glad the two are not the same.

I was trying to research something the other day and used the two search engines HOPING for different results because the first one I tried did not give me what I was looking for.

So you see, different, is GOOD ... It's like walking into stores and seeing the same thing in every store. After a while you get disgusted with the sameness and wonder what happened to uniqueness.

I know I've probably just made myself unpopular, but, sometimes speaking your mind does that.

[achronister]

So you see, different, is GOOD ... It's like walking into stores and seeing the same thing in every store. After a while you get disgusted with the sameness and wonder what happened to uniqueness.

I agree, as long as both results remain relevant. If Yahoo is different than Google, but Yahoo is delivering junk no one wants, then it might as well be the same.

[kjohnson5576]

Thanks for the advice Red. I think between you and Asher02...payment to Yahoo in one form or another seems to get you where you want to go. Here is a theory that I have come to think makes a lot of sense:

SEO is good, but only to a point. We've all read about the need for links, backlinks, links without any attachments to our own sites in order to move up in the rankings. Linking is one powerful key to both Google and Yahoo. From my own experience with Google, I pay hefty amounts in advertising each month. Not only does this get me customers from the ads, but when I look into "pages that contain the term..." results in Google for my domain, I see far more. Google picks up pages that contain my ads and lists them as sites that contain the name...i.e. links? Just a theory still, but perhaps the math code they use, just perhaps, weights a site better in the organics because they use the google ads as links.

Could the same be true with Yahoo?

We've already heard that many rank great in Yahoo without payment, but in extremely competitive keyword catagories, is this still true?

I used Overture Ads for a brief period of time last December but that was before the big split. Perhaps now, I may try it again since Yahoo's organic results seem to be half way down the page behind all the paid results. I'm not sure if Yahoo's organic results are worth trying to SEO for if the listing is still half way down a page.

Also, a quick note on Yahoo. I use the SBC-Yahoo DSL service. The service is priced at about half that of competing cable and only $3.00 more per month than AOL dial up. A very affordable and popular service. What comes with this service is a complete browser home page swap for those who don't know to change their settings (like most internet users). So when they get into the internet, they automatically jump onto Yahoo's portal, use Yahoo's searches, Yahoo mail, etc. I know personally that many people are switching to this service throughout the country, which makes Yahoo search an extememly important place to be listed on.

With Google, I get many hits from AOL Search. AOL, for those who have used this ISP in their past, did exactly the same thing as Yahoo is now, essentially changing all the settings in a computer to be linked only to the AOL portal. And for most internet users, who know nothing about browsers, settings, etc and really don't want to know, AOL was the choice for everything. SBC-Yahoo just pulled a page from the AOL playbook to make their portal dominant at a lower cost. So Yahoo, I believe, is an important consideration for search whether any of us like it or not.

Long winded this morning, sorry.

[debase23]

I use multiple engines with nearly every search - mostly hunting down international businesses in the local language. I've found google is burping up more vague sites (anything remotely medical in any language turns up a webmd site even though the site does not feature anything remotely about the searched topic), and yahoo is stronger for international info. This could be due to brand recognition or international script techniques. Something to consider.

Also, if yahoo is so word happy, there's the old trick of misspelled keywords to get results to the QWERTY impaired...

[Dave Hawley]

Dave, sorry to hear that you have some bad experiences with yahoo, but you should pay more attention to it now because there is a slow but sure migration from Gg to yahoo

I'm not seeing this trend in my logs. In fact, the opposite. Most independent studies also concur with what I see.

Why do you say there is "slow but sure migration from Gg to yahoo"?

[eventor]

Dave wrote
"I'm not seeing this trend in my logs. In fact, the opposite. Most independent studies also concur with what I see.

Why do you say there is "slow but sure migration from Gg to yahoo"?


Hi Dave,
I am surprised that your logs are not showing referrals from yahoo increasing compared to Gg.
Out of five web sites that I am tracking, four of them do show more referrals from yahoo, especially since two weeks ago. The remaining one showed no apparent increase, perhaps due to its more technical keyword category. But it also could be due to the wheather? However, I will be keeping track of the trends and will update you all later.

www.aircoast.com

[edhan]

I do see the trend of people using Yahoo search more often than Google recently from logs on my sites as well as my clients. Seems like Yahoo is catching up.

Edward

[Dave Hawley]

You got me thinking (arrh it hurts :)) and think I know why.

I get about about 90% of my traffic from Google and Yahoo, with Google running around 85% and Yahoo 5%

Google has managed to eat up and rank many of my forum pages (recently switched to vbullentin). Yahoo doesn't appear to be able to, or doesn't want to (at least not yet).

If I do an allintitle:Excel Help & Excel VBA Help Forums on Google I get about 2,260 and on Yahoo only 256 :(

[cbp]

Google Trouncing MSN, Yahoo
Hitwise today released a massive study on search trends. The key learnings include findings that:
- Over the last nine months, Google grew traffic marketshare, while the other major search engines saw decreases. Google experienced net gains from both MSN and Yahoo, while MSN and Yahoo saw net losses of visits to Google.

http://www.marketingvox.com/archives/2004/05/27/google_trouncing_msn_yahoo/index.php?rss1

CBP

[Dave Hawley]

I would say that, unless the others learn how to freely deep crawl the Web the trend will continue. Their paid ads still look too simliar to the organic ones too.

[anablake]

Anchor text and their related links brought us into the limelight on Yahoo.

After reading Garrett's article Anchor Text Tips That Rocket Your Search Rankings (http://www.webpronews.com/insiderreports/searchinsider/wpn-49-20040510AnchorTextTipsThatRocketYourRankings.html) and optimizing our site accordingly, we were all over Yahoo where we hadn't been found.

Now if we could only figure out why Google isn't hungry for ours anymore ;)

I'd suggest reading that article, it is excellent.

[bhartzer]

Yes, it's definitely a great article.

One of the SEO techniques I suggest is to vary your anchor text a bit so that it doesn't have the same anchor text everywhere. This will help in Google rankings, too.

In any case, you don't want it to look like you're over-optimizing anything, and varying your anchor text will help you stay "under the radar".

[leolucas]

I think Yahoo really cares about exact search word matches used in titles, text and links. I have positions 1 through 9 on Yahoo for one two word combination! That's a little nuts but I'm happy to have it.

Google seems more sophisticated. It seems to consider more items to get a general sense of the web pages. On Google, I usually appear in one of the 1-5 positions on the search terms important to me. Google seldomly gives me more than 2 positions in the top 10. The sites next to me have very similar content, are well optimized and have a ton on incoming links.

[Dave Hawley]

I'm hearing a lot about this variying of anchor text lately. Is this a fact or yet another unproven rumour that is perpetuating?

What would be the logic of Google frowing upon the same annchor text???? It certainly appears to have no effect on Microsoft, Ford Motors, DEll, Apple, Yahoo etc etc and ALL other big name brands.

[edhan]

We used to rank the same for Yahoo and Google. But now it is a total change. What we can only do is just creating our sites for visitors instead of solely optimizing SE. We believe that way will eventually help us to rank well someday.

Edward

[Dave Hawley]

We used to rank the same for Yahoo and Google. But now it is a total change.
That is likey because Yahoo was using Google SERPs but no longer do. This happend about 6 months ago,


What we can only do is just creating our sites for visitors instead of solely optimizing SE. We believe that way will eventually help us to rank well someday.
That's a very good approach IMO.

[rocos]

Yahoo and Google are all important!
Buy my list in these two SE are bad:(

[smakyyy]

i am doing better on yahoo, msn, and altavista but not on google dunno why - was doing good on google - got dropped- tehn all others picked me up.

[ronniethedodger]

Google Trouncing MSN, Yahoo
Hitwise today released a massive study on search trends. The key learnings include findings that:
- Over the last nine months, Google grew traffic marketshare, while the other major search engines saw decreases. Google experienced net gains from both MSN and Yahoo, while MSN and Yahoo saw net losses of visits to Google.

http://www.marketingvox.com/archives/2004/05/27/google_trouncing_msn_yahoo/index.php?rss1

CBP

One key area in that report and a feather in MSN's cap is that MSN Search won in the categories of shopping, classifieds, travel and business - all high-value money makers.

Some of those are probably understandable, like Travel I would suspect. But Shopping? My lord that has to be a big plus for them and a real downer for Yahoo. I am wondering if that is because of the demographics of MSN which is more female (no flying objects please). Yahoo is 50/50 in this area, while Google is more male. Age and income seemed to be pretty much the same -- so the gender issue really stands out.

[trsiyengar]

Irrespective of gender and age, the one portion MSN stole the show is at Education & Entertainment. Quite naturally the youngsters are hangilng around NSN, may be because of its established brand name in this field!

[Ekaterina]

Seems to work for my site.

What a cute little tool!

[hawkdutt]

Yahoo Search Results: Very Interesting Insight
Google dropped but Yahoo & MSN Picked Sites.


We had developed 8 sites in June, 2003. After the Google Florida update, we lost all of them. Initially, we had done massive link exchange for all of them and cross linked them. That was probably the reason that Google removed these sites. Before the update, all of them were appearing with top slot rankings on Google.
We ignored these sites once they disappeared since we hardly had any more traffic on them. Since Yahoo was also being powered by google, there was no traffic on the sites whatsoever. MSN also dropped these sites. Why did these sites disappear from all engines?

We removed the entire cross linking a few weeks later and even deleted all the links pages. I.E, these sites only had inbound links from our link partners and we retained 70% of them since our link partners site owners never checked if their links were still on our sites or not.

Just two months back, we saw 2 of our sites come back to the Yahoo and MSN index since it is powered by its own search engine. But none of the other sites showed up in rankings, although they are in Yahoo’s index. These 2 sites not only showed up but have taken top slot rankings for their targeted keywords that as competitive as keywords for other sites.

We never gave any special treatment to these 2 sites. All the sites were treated equally and we never anticipated that these 2 sites would ever work.

Yahoo/MSN Q: What do we interpret from these results? Still trying to figure out how Yahoo & MSN engine works. Can’t find a definite clue. What is it that made these sites work on Yahoo? How does Yahoo work? And by the way, the same two sites have also shown up in MSN with top results. Why is MSN also showing similar results as Yahoo? From our 8 sites, only these 2 sites are working in Yahoo and MSN.

Google Q: None of these 8 sites have any traffic from Google. Though, some of them have showed up in google’s index after 6 months or so. But they do not appear anywhere on the least competitive keywords. A few sites have a fresh/new PR of 1-2. Earlier they had a PR of 5 but after the penalization, it went down to ZERO. Will these sites ever show up in GOOGLE SERPS? Should we abandon these sites and launch similar sites? And submit them freshly to google. (Ofcourse we have learnt how to avoid the sandbox).

Your feedback is much appreciated.

[cbp]

What are the URL's?

CBP