Has a long tail removed your page rank?

[Tubby]

Has a long tail removed your page rank? (0r at least made a dent in your page views)


At the input end of Googles search engine the searcher types in a word or two or more . . . At the output end , Google spits out its best shot. It is probably an impossible task to work out the internal mechanism of a machine like Google but I can compare the words I type with in, with the end result. Most of us do this. We compare last weeks results with today's . . We sometimes compare today's results with our dreams.

I have read dozens of reports and questions from users asking "Where did my page rank go?" . . The answer to this question is often quite easy. The person making the report regularly states .something like 'It's gone from Page one to page six ' or my 'search term has dropped 10 places'

Over recent months I have adopted a casual attitude of not seeking where page rank has gone, but rather, Seeking the search term that has replaced the searched term that previously ranked. . . (a total impossibility)

It seemed sensible to only look and observe results from my own site because I understand these better.

My observations pointed me toward the thought that the value of key words prominent in the page title and content like 'Exampleword' on powerful websites have been evened out for multi term searches. In other words a search term like " Exampleword brown boot straps " would at an earlier time be dominated by the Word "Exampleword" on more powerful websites. . That is to say, where the search term ' Brown Boot straps ' was reasonably easy to rank, the additional word 'Exampleword' pushed the term 'brown boot straps' out of the back door. . .

Is 'Exampleword' less likely to outrank the long tail with Googles latest upgrade?

Thus the reason for this post - Ask not where did my rank go? Ask what long tail search term replaced it.

Having put these thoughts into words - I still have no Idea how a single term like 'Exampleword' could lose ranking to a term not searched. . . Or if it indeed does.

I do suspect the longer tailed searches are being better placed in Googles later upgrades.

[DaveSawers]

Huh? I just read that twice, very carefully and still cannot figure out where you're going with this. It is early on Monday morning here, but even so, I think I'm, fully awake!

[raj kumar]

I do suspect the longer tailed searches are being better placed in Googles later upgrades.
What do you mean by it? Do you mean ranking or people, buyers searching.

[PhilipDunn]

I will assume that you are asking if your ranking (not page rank) could go to to a long tailed (relatively unsearched) keyword, over a well searched keyword with the latest updates. I don't know...
But I have seen different rankings move from one topic to another. Meaning that I have a site that ranks well for three topics, though they are somewhat related. And I've seen a shift from ranking well for one of the three, to another one of the same three.

[Tubby]

Huh? I just read that twice, very carefully and still cannot figure out where you're going with this. It is early on Monday morning here, but even so, I think I'm, fully awake!

I regularly check my stats page for search engine terms that have delivered traffic to my sites.

many terms, example' "one two three four" . Regularly get a good enough result from a Google search to deliver the person who searched for this term to the page where this term is located

In the last couple of months I have noticed terms like "Chevrolet one two three four" turning up.

In the past the inclusion of the word Chevrolet would have overwhelmed the latter part of the search term and give prominence in the search results the word Chevrolet.

I have many of long tailed searches delivering traffic daily. I give them a quick scrutiny daily. The more powerful search terms seem to have lost some value. less weight to chevrolet - more weight to the one two three.

If the search term "Chevrolet' has little connection with the search term "one two three" the inclusion of the Word "Chevrolet" seems less likely to tempt google to deliver a totally Chevrolet page.

I agree my post was a bit obscure. But I have been curious enough to notice search terms having success that would previously have gone elsewhere. . I felt inclined to mention it so other members, when checking search term.

The balance of incoming traffic from google on my site has altered slightly
I have some strong Chevrolet pages that have lost a small percentage of traffic. this seems to have been replaced with a mall percentage of traffic gain to more obscure pages. (My own longer tailed searches are now stealing traffic from my own pages) Hence the question "has a long tail removed your page rank?"

If this post does not make sense - I can always come back and try again.

[Tubby]

But I have seen different rankings move from one topic to another. Meaning that I have a site that ranks well for three topics, though they are somewhat related. And I've seen a shift from ranking well for one of the three, to another one of the same three.

Yes - If you change the word ranking to Google traffic. . That is a similar observation.

[Tubby]

The thing is. If you have a website with say 12 pages - losing one visitor is hardly noticable (who knows where it has gone)

But If you have combined pages of 1500 pages it is far easier to notice when this lost visitor (search term) pops up on another page, or another site. ( if it is not your site its a loss)

If the question is asked "Where did my traffic go?" This may possibly account for a small part of it.

[DaveSawers]

If this post does not make sense - I can always come back and try again.

OK. Got it now.

[elinejoseph85]

Has a long tail removed your page rank? (0r at least made a dent in your page views)


At the input end of Googles search engine the searcher types in a word or two or more . . . At the output end , Google spits out its best shot. It is probably an impossible task to work out the internal mechanism of a machine like Google but I can compare the words I type with in, with the end result. Most of us do this. We compare last weeks results with today's . . We sometimes compare today's results with our dreams.

I have read dozens of reports and questions from users asking "Where did my page rank go?" . . The answer to this question is often quite easy. The person making the report regularly states .something like 'It's gone from Page one to page six ' or my 'search term has dropped 10 places'

Over recent months I have adopted a casual attitude of not seeking where page rank has gone, but rather, Seeking the search term that has replaced the searched term that previously ranked. . . (a total impossibility)

It seemed sensible to only look and observe results from my own site because I understand these better.

My observations pointed me toward the thought that the value of key words prominent in the page title and content like 'Exampleword' on powerful websites have been evened out for multi term searches. In other words a search term like " Exampleword brown boot straps " would at an earlier time be dominated by the Word "Exampleword" on more powerful websites. . That is to say, where the search term ' Brown Boot straps ' was reasonably easy to rank, the additional word 'Exampleword' pushed the term 'brown boot straps' out of the back door. . .

Is 'Exampleword' less likely to outrank the long tail with Googles latest upgrade?

Thus the reason for this post - Ask not where did my rank go? Ask what long tail search term replaced it.

Having put these thoughts into words - I still have no Idea how a single term like 'Exampleword' could lose ranking to a term not searched. . . Or if it indeed does.

I do suspect the longer tailed searches are being better placed in Googles later upgrades.

is it really? as we have started for our new brand website targeting long tail key phrase and at beginning, it's bringing quite well traffic to us.

[Bibika]

long tail keywords are more relevant to a specific target audience, so if you know your audience and target users/visitors well, you'll know what to optimize for. These are usually a lot easier to do onsite SEO for as well and a lot easier to get your site ranking for it. So I would say Go to long tail keywords...

If I understood the discussion well, you can lose ranking just because you targeted a long tail keyword in one of your link building efforts.

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I hope my answer helps...