Were did my AdWords go???

[circuitjump]

Hio everyone,

Here's the scoop. I put up some cash for adwords about two days ago. Everything went well until mid-day yesterday and then all of a sudden, no more impressions. It's carried on to today. All my keywords show moderate except for two who show strong. I have up up upped the total per day and the individual bid on keywords. What am I doing wrong?

Thanks

[csoft]

Hio everyone,

Here's the scoop. I put up some cash for adwords about two days ago. Everything went well until mid-day yesterday and then all of a sudden, no more impressions. It's carried on to today. All my keywords show moderate except for two who show strong. I have up up upped the total per day and the individual bid on keywords. What am I doing wrong?

Thanks
Hi,
Your keywords are more than likely very competitive..May I ask what your keywords are? If your cost per click is very high, you have a lot of competition. Your better off picking related words that get decent traffic but not too expensive..Unless of course, you have a lot of money! :)

[jhusband]

Also check to make sure your ad hasn't been disabled. Google lets ads run for a while until they get the chance to check them. If the find a spelling mistake or something they stop the ad until you fix it. If you have only one ad your stuck.

That brings up a good point: Google lets you try out different ads. So takadvantage of it. I usually start out with 9+ ads the add on to that as time goes on. It's great for testing.

[Karen Hudgins]

With regards to AdWords campaign, I've found that it it not only your bid but also your click through rate that helps determine your placement. You could pay $2.00 above the next person, but if no one clicks on your ad, the ad is not a money maker for Google. I would suggest lots of keywords and low bids. WordTracker.com is a useful tool for finding related keywords. Overture, Findwhat, and Enhance are also effective ppc engines with reasonable prices. I'd check into those as well. If you are pay per clicking for a merchant who you are an affiliate of, I would check with the affiliate manager. He or she may have a list of keywords that you may use. Pay per clicking is hard work and it takes time, testing, and persistence. I strongly encourage you to test many variations of your ad descriptions and titles to optimize your CTR (click Through Rate) and also test various landing page to optimize your on site conversion rate. Pay attention to your cpc, ctr, and conversion, to ensure that you have a good profitable roi.

[ellenthompson]

We spend many thousands per month on PPC. We recently launched a new Google campaign and noticed that ads weren't appearing. On further inspection, here's what we can report. The Google suggested daily budget was way more than we ended up setting. This was because we used some very broad search terms. As a result, for the entire set of words, it seemed like we came up every few searches. And yes, we did check to make sure we didn't run through our budget. In our case, there are only a few bidders, so at most 2 pages of AdWords, so we also investigated this.

So, our conclusion based on this happening just yesterday after 20 months of successful PPC advertising is that if your budget is way lower than Google projects, you can't count on your ad being displayed. To fix this (and it worked) we eliminated the keyword that was throwing the budget off and this problem seemed to go away.

Hope this helps.

[csoft]

We spend many thousands per month on PPC. We recently launched a new Google campaign and noticed that ads weren't appearing. On further inspection, here's what we can report. The Google suggested daily budget was way more than we ended up setting. This was because we used some very broad search terms. As a result, for the entire set of words, it seemed like we came up every few searches. And yes, we did check to make sure we didn't run through our budget. In our case, there are only a few bidders, so at most 2 pages of AdWords, so we also investigated this.

So, our conclusion based on this happening just yesterday after 20 months of successful PPC advertising is that if your budget is way lower than Google projects, you can't count on your ad being displayed. To fix this (and it worked) we eliminated the keyword that was throwing the budget off and this problem seemed to go away.

Hope this helps.
The point is keyword relevance. You said yourself that you picked "broad keywords". The words you choose must be highly relevant to your ad, otherwise no one will click them and google will stop showing your ads.

[Karen Hudgins]

Michael has hit it right on the nose. As I stated in my previous email, it's not only your bid amount but also your CTR which of course not only affected by the ad you have placed, but also the relavance of the ad. If you have a low CTR, Google is not going to really many any money on your ad so they'll show someone who does...

[cjshu]

Reenforcing what the others have said.

CTR is more important than keyword cost and you must up your daily budget. If Google says to put it at $50, move it to $100. You probably won't get there and your ad will show a lot more trying to reach your budget amount.