Help Needed: Bounce rate high

[Macsheen]

My website is alive for last 8 months and ranking high in some highly competitive keywords. I do get visitors from search engines and from other referral resources. Website content is original and filled with useful informations. But I do not have impressive design for my website. I am facing a common problem. My website has huge bounce rate. I tried several ways but I am unable to recover the situation. Please suggest how I can reduce bounce rate.

Do you think that bounce rate also depends on webdesign?
Is it true, if I put a video in my website that will reduces bounce rate?
Please let me know your suggestions.

Thanks in advance.

[keyon]

I've never considered high bounce rates to necessarily be a bad thing. If your purpose is to make revenue from advertising, then the sooner visitors leave your site (via your ad links), the sooner you make money. Or if you're sending customers to a third-party shopping cart (PayPal), the sooner you can get them off your site, the better...right?

[raunaqrayait]

I am not sure your content is information rich as if it was that informative it will never results you in bounce rate and if still you believe that your content is informative than I must say you make it more smart and easy to read as I strongly believe that bounce rate is signal of problem in content.

Changing colors or theme can also help you for reducing bounce rate.

[deepsand]

I am not sure your content is information rich as if it was that informative it will never results you in bounce rate and if still you believe that your content is informative than I must say you make it more smart and easy to read as I strongly believe that bounce rate is signal of problem in content.
If the visitor finds just what he seeks on the landing page, he has no need for venturing deeper into a site. I.e., a high bounce rate can be a signal of success!


Changing colors or theme can also help you for reducing bounce rate.
Without having seen the landing page in question, how can one reasonably make this suggestion? :confused:

[deepsand]

My website is alive for last 8 months and ranking high in some highly competitive keywords. I do get visitors from search engines and from other referral resources. Website content is original and filled with useful informations. But I do not have impressive design for my website. I am facing a common problem. My website has huge bounce rate. I tried several ways but I am unable to recover the situation. Please suggest how I can reduce bounce rate.

Do you think that bounce rate also depends on webdesign?
Without knowing what(which) landing pages(es) you speak of, what the bounce rate(s) is(are), what your objective(s) is(are), one cannot say; too many different factors involved.


Is it true, if I put a video in my website that will reduces bounce rate?
If on the landing page(s), only if it contains some content which induces visitors to peruse other of your pages.

If elsewhere on the site, only if your landing page(s) can induce visitors to go to it.

Have you considered the possibility that your bounce rate(s) is(are) high because your landing page(s) provide very many visitors which just what they seek?

[deepsand]

Just now stumbled upon a half-year old post of mine elsewhere re. the use of video in attempt to improve bounce rate, one which is relevant here.



How is having users watching a video going to induce them to view more pages? Increased time-on-page alone is of no value.

And, if they linger too long on your video page, their visit may be counted as a bounce even if they do eventually jump to another on-site page.

To be useful, the video must contain just enough to make the visitor want more information, information that can only be had by his moving on to another page.

Too little, and he's not hooked. Too long, and he either gets bored or decides that he's seen enough to know that he doesn't want or need to know more.

It's all such a delicate balance.

[Darkmoon]

Bounce rate is indicative to many factors depending on the type of website you have. A high bounce rate of 80 percent depends on if you have a bunch of ads on the site. If you have a site with no ads and a lot of good content then the bounce rate will be lower. In summary, in depends on the type of site you have employed to generate revenue. Those with Adsense everywhere would have a high bounce rate and would want it because they want the visitors to click away, those with content and educational purposes what those to stay and research a little further. Which type of site do you have?

[deepsand]

Bounce rate is indicative to many factors depending on the type of website you have. ... If you have a site with no ads and a lot of good content then the bounce rate will be lower.
If the landing page(es) have sufficient content, so that visitors need venture no further into your site in order to fulfill their wants/needs, you will potentially have a 100% bounce rate.

And, if they linger too long on your landing page(s), their visit may still be counted as a bounce even if they do eventually jump to another on-site page.

Bounce rate taken out of context is meaningless.

[raunaqrayait]

If the visitor finds just what he seeks on the landing page, he has no need for venturing deeper into a site. I.e., a high bounce rate can be a signal of success!

I agreed Mod, Bounce rate can be a signal of success as Keyon has described but here he is asking for reducing the bounce rate which means he is not participating in any activity which diverts his visitors to any other site.


If the landing page(es) have sufficient content, so that visitors need venture no further into your site in order to fulfill their wants/needs, you will potentially have a 100% bounce rate.

And, if they linger too long on your landing page(s), their visit may still be counted as a bounce even if they do eventually jump to another on-site page.

Bounce rate taken out of context is meaningless.

But sir if the visitor stay on the page too long it can be consider as a bounce rate I am agreed with that but it doesn't harms you as it will not count as actual bounce rate. Means if any site witnesses these kind of bounce rate never face SERP fall. So we should should not worry for that.

[deepsand]

I agreed Mod, Bounce rate can be a signal of success as Keyon has described but here he is asking for reducing the bounce rate which means he is not participating in any activity which diverts his visitors to any other site.
We do not yet know what his goal(s) is(are), so that we cannot do anything but speculate. That one simply and alone says that a bounce rate is too high is wholly lacking for substance.


But sir if the visitor stay on the page too long it can be consider as a bounce rate I am agreed with that but it doesn't harms you as it will not count as actual bounce rate. Means if any site witnesses these kind of bounce rate never face SERP fall. So we should should not worry for that.
While I concur re. actual bounce rate, that value is not available to all under all circumstances, such that the apparent bounce rate may be inflated.

Also, bear in mind that no analytics application can truly know what the user is doing during periods of apparent inactivity, so that they implement certain assumptions and presumptions. One of those is the time-out period, which is an arbitrary value re. an imperfect observation. Just because a visitor returns to another page within said period does not mean that he remained on-site for the term; and, that he returned after said period expired does not mean that he'd ever left the site.

Therefore, anything that induces the visitor to linger on a landing page serves to cloud the reliability of any measure of bounce rate; and, by the same token, so too does that which induces him to quickly move on.

[mukluknation]

I have a 40% bounce rate and I think it's fine because most of my key information is contained in the home page. I think bounce rate concern depends on the industry and your goal as a marketer. A high bounce rate could be awful if your homepage is a login screen, whereas it could be great if it's an advice or answers forum.

[Melisa12345]

Hi..To reduce bounce rate you can use some steps like-First of all,
1.) Listen to Your Customers.
2.)Use Multivariate Testing.
3.) Pay Attention to Your Creative Layout.
4.) Drive High Quality Traffic to Your Site.
One thing, focus on specific pages and not overall website bounce rate. Bounce rate in aggregate won't tell you much. Bounce rate for important pages on your site is where you should focus your attention. I hope that helps.

[deepsand]

One thing, focus on specific pages and not overall website bounce rate. Bounce rate in aggregate won't tell you much. Bounce rate for important pages on your site is where you should focus your attention.
Have you conflated/confused bounce rate with exit rate?

The former is applicable only to landing pages.