View Full Version : DoubleClick Agrees to Acquire Performics
05-17-2004, 12:59 PM
Read the info and then share your thoughts here.
05-25-2004, 03:16 PM
I smell monopoly.... Anyone else...?
05-26-2004, 09:41 AM
What makes you say "monopoly"?
05-26-2004, 09:54 AM
They have completed their merger with BeFree and now Performics. If you do not see a trend here, maybe I"m the only one who sees them becoming bigger and bigger and eventually having a very large corner of the affiliate marketing/search industry in the next 2 years.
05-26-2004, 11:38 AM
ValueClick aquired CJ and BeFree. This is DoubleClick that is aquiring Performics. Different company so not a monopoly, more like keeping up with the jones.
Also IMHO a sign that AM is extremely valuable if all these big ad networks are buying them up. Additionally a little scary because I don't want AM to morph into traditional ad network thinking/ethics/funtion/methodology.
05-26-2004, 11:50 AM
Ah my mistake. Thank you for clearing that up Linda.