Six Gill Creative - Logo Review

[Neomatrix2k2]

Hi Guys,

I am new to this forum but would love some critique on a logo I have just created for my friend. He wanted a logo for his creative company based on a shark, trying not to make it too nautical! This is the design I came up with (attached and inserted.) I am aware I have ignored some of the basic rules of logo design and appreciate it may look a little **busy** however some advice/critique would be greatly appreciated.

Cheers

Craig

[webcreationrus]

As an design image, I really like it and think you have done a great job. However, as a logo, not so much.

It is unrecongnizable as a logo when scaled down much beyond the original sized image you have posted, will they use this sized image on their letter heads, probably a bit too big for that and other places a logo is placed. When you look at the massive successful companies like Vodafone, Google, they have strong simple images that scale well and is identifiable at a glance from a distance. Take the Google logo icon which appears in the tab of your web browser/address bar when on the Google homepage, 16 pixels x 16 pixels and it is still recognizable as the Google logo.

Also, a shark for a fishing related business, but a shark for a creative agency? A shark makes me think of an aggressive predator, is this association what you want people to think of when they think of SIX Gill Creative?

[morestar]

I like the shark idea and the idea of them being an aggressive design firm - makes them look eager and like busy people but for me the logo is still missing something - actually it's just the quality of the image, namely the squares. The squares have drop shadows but the text doesn't so it's throwing me off.

Nice concept overall...

[thersey]

Looks like an original idea. Like the color combination!

[GeoffreyYu7]

Agree with the above, drop the drop shadow. The shark is a nice idea, but consider something other than squares. Since it's a creative company, perhaps you could replace them with words, like a brainstorm.

[kristipretty]

like your idea and also color combination is much better.snowflakecreative.co.uk

[dezierr]

original ideea but to simple