First Paid Advertising Suggestion?

[shilmy]

Hi,

When you find some affiliates that you think is good, and decide to promote it using paid advertising, what is paid advertising you are going use? Is it Pay Per Click, Ezine Advertising, or else.

What is the most effective paid advertising?

Thanks...

Regards,
Sjarief

[Linda Buquet]

Sjarief

Most of the affiliate I know use PPC with Adwords or Overture.

[Cedric]

I did some highly targeted ezine marketing a couple of years ago -- it did increase sales, but had an overall negative ROI. I do think there is potential there, but it would take more testing than I've had time to do.

PPC also requires knowledge, skill, and talent. You can lose your shirt very quickly, but there are lots of people who earn their living via PPC marketing.

[john678]

I have also heard that many people have done well with advertising their affiliate programs with Adwords. So you could try them our. If you will do as well as them or not all depends on what you are going to promote, how many competitors there are in that industry, how much demand this is for that product, etc.

[Linda Buquet]

If you will do as well as them or not all depends on what you are going to promote, how many competitors there are in that industry, how much demand this is for that product, etc.

And how well the program converts once you send your valuable traffic there. :-)

[shilmy]

What I'm trying to do is to see if particular affilates product is sell or not - fast.

I do not want to build a site around affiliates product and optimize it for search engine, ...only to find that the product don't sell.

Or may be you can tell how you decide that a particular affiliates product worth promoting or not.

And I still interested to hear from other affiliates marketer on how you promote your sites using paid advertising. Or if you are not using paid advertising, can you tell me why?

Regards,
Sjarief Hilmy

[Cedric]

I do not want to build a site around affiliates product and optimize it for search engine, ...only to find that the product don't sell.

Trust me when I tell you that if you do affiliate marketing with any level of seriousness, you WILL build sites/pages around products that don't sell. The more experienced you get, the less time you'll spend doing it, but it will happen.

Market research is a matter of using tools (such as WordTracker), reading industry materials (from the industry you are thinking of promoting), doing SE research on the competition, playing hunches, blind luck, and probably a dozen other things I'm forgetting.

One of the hardest things to learn is this industry is when to cut your losses and move on.


What I'm trying to do is to see if particular affilates product is sell or not - fast.

This is where you are misguided. RARELY can you determine saleability FAST. Once you have a good bit of experience with market research, you'll be able to spot winners/losers a lot more easily, but you will STILL get stiffed on picked "winners" and you'll still miss out when a picked "loser" soars from someone else. It's part of the biz, you learn to live with it, learn from your mistakes, and build more pages.

[shilmy]

Cedric, thanks for your insight.

I have another question though, after you built your web site, what is the FIRST thing to do to advertise your web site to get the traffic?

And at what point you cut looses and stop promoting your site?

Regards,
Sjarief

[Cedric]

I have another question though, after you built your web site, what is the FIRST thing to do to advertise your web site to get the traffic?

Heavy-duty link exchange work. Make sure that the site can be found by the search engines. I don't generally do paid advertising until I have evidence that the product actually sells.

But not everyone does it like I do -- there are other strategies that work.


And at what point you cut looses and stop promoting your site?

When instinct tells me to.