Contribution of PR on ranking of a page within SERP's

[Debin Jack]

PageRank is reported by Google itself as being one parameter taken into account to compute the ranking of a page with search engine (SE) results pages (SERP)—so it definitively gives a boost to the ranking of a page.

[paulson]

By saying PR or page rank do you mean the Google page rank tool bar or the actual PR (Google page rank algorithm)? . Many misunderstand ( mainly beginners) , well Google's Page rank algorithm is a very important factor in SERPs, it gets updated continuously and nobody knows the exact value except Google and Tool bar PR gives a rough idea about the page rank value but not the exact one as it is updated every 3-4 months sometimes more than that. It is the page rank algorithm that plays a major role and not the Tool bar PR that is visible.

[MrPolarZero]

PR is indeed a vital factor for improving your search engine rankings. So be sure to promote your website regularly with the help of SEO?

[dorothykinder]

PR is an important metric of SEO. Is PR really given importance now a days?

[mjtaylor]

PR is an important metric of SEO. Is PR really given importance now a days?

Your question seems to contradict your statement.

To answer the question, Is PR really given importance now a days?: By experienced SEOs, absolutely. Reread Paulson's post above.

And read: Page Rank - Clearing Up The Confusion - or PR 101 and Beyond (http://www.webproworld.com/webmaster-forum/threads/101387-Page-Rank-Clearing-Up-The-Confusion-or-PR-101-and-Beyond).

[fcolor]

Eureka :) Sure that page rank matters. That's why hundred thousands are chasing better ranking in SERP.

[ClausP]

I think you should put more attention into PR in the meaning of "Public Relations".

Spending time on watching the Google toolbar PR indicator is a waste of time, but spending time on getting press mentions can be a good way to success.

[ross88online]

PR is an important metric of SEO. Is PR really given importance now a days?

Not only the pr but also the SERP is important.

[thersey]

Page rank can be important. You might be surprised how well a website with a page rank 2 does against competitors with a page rank of 4 or 5. If you optimize properly and advertise with a little wisdom you can defeat the stigma of a low page rank.

[mjtaylor]

I think you should put more attention into PR in the meaning of "Public Relations".

Spending time on watching the Google toolbar PR indicator is a waste of time, but spending time on getting press mentions can be a good way to success.

No one is suggesting you pay attention to toolbar PageRank. But we all understand that links are important to ranking, right?

[mjtaylor]

Page rank can be important. You might be surprised how well a website with a page rank 2 does against competitors with a page rank of 4 or 5. If you optimize properly and advertise with a little wisdom you can defeat the stigma of a low page rank.

Please show me an example of this. I've never seen this for a competitive phrase.

Look, folks, I know it's confusing when you rely on *toobar* PR. It's not accurate anyway. And even when it is, a site lower PR may outrank a higher PR page because of other factors such as anchor text or content. But that doesn't mean PR isn't central to the algorithm.