Rick Noel
01-28-2011, 12:14 AM
I rely on Microsoft Adlabs Data (http://adlab.msn.com/online-commercial-intention/) for my Keyword to help predict whether or not a keyword or key phrase is going to have a strong commercial intent and therefore, clicks form those searches being more likely to end in a conversion (gift card) as opposed to queries that might be informational (how to ride a motorcycle).
The Microsoft AdLabs site and associated web service for querying online commercial intent has been spotty of late. That said, it is the only publically, freely accessible data that I am aware of to predict commercial intent.
My question is how do others predict commercial intent of a keyword during keyword research? Through PPC tests? Third party data beside Microsoft? Evaluation of commercial intent of keywords often seems to be overlooked while focusing solely on search volume and competition, until the analysis of campaign results, which is way too late. If you use Microsoft OCI, has the matched the actual conversion rates?
The Microsoft AdLabs site and associated web service for querying online commercial intent has been spotty of late. That said, it is the only publically, freely accessible data that I am aware of to predict commercial intent.
My question is how do others predict commercial intent of a keyword during keyword research? Through PPC tests? Third party data beside Microsoft? Evaluation of commercial intent of keywords often seems to be overlooked while focusing solely on search volume and competition, until the analysis of campaign results, which is way too late. If you use Microsoft OCI, has the matched the actual conversion rates?