View Full Version : Google Analytics
11-01-2010, 11:53 AM
I'm trying to figure out if what this person wrote is accurate as he has an article that I'm actually looking for, but I want to first make sure he/she knows his stuff.
From searchenginejournal.com (http://www.searchenginejournal.com/google-analytics-fails-for-seo-purposes/5722/)
In order to make the most of your SEO efforts you need to know when a spider is coming in, what pages they’re requesting, and how often they’ll come back. Using this information is how you can launch and optimize new pages, set up the best internal links and prioritize your source code changes.
While it sounds strange, I would go so far as to say that tracking spiders is just as important as tracking your visitors.
11-01-2010, 04:24 PM
Obviously Google leaves a lot of things left under the hood with Analytics....but it is what it is...which is a pretty decent tool for getting a general idea of what's happening with your traffic and traffic sources.
The author (Eric Lander) suggests using log file analyzers (in addition to Analytics), but I have to wonder if this extra level of data would really help most DIY web marketers (like me). I imagine most of us are probably not even taking full advantage of the data we already have in Analytics.
Besides, I'm not sure what I would even do with detailed information about the behavior of spiders. The information I care about is what pages are indexed, where those pages appear in the serps, how many visitors I have to those pages, where the visitors came from and what keywords they used, and what they did after they got there. I'm not sure what else I need.
11-01-2010, 05:02 PM
This is true.
With that said, ANY analytics or stats program that DOES NOT read your server logs will never be 100% accurate. Some data within the server logs may night be 100% accurate either, but you are going to get the best stats off of your server logs.
Anyways, check out that link it has some good info in it
11-01-2010, 06:03 PM
Not much more is needed. The only reason I can see for needing spider information is to know when to go look to see if your site has changed in a SERP. Also to see if all your pages are getting spidered.
I don't use all of Analytics' tools and reports either. Primarily where they came from and where they went. Keywords that were searched on. The only downside is all the "direct" visitors. That means they have it bookmarked or something. That gives me some information but not really useful information as far as I can tell.
11-01-2010, 07:29 PM
Although I would check my web log from time to time, to check for suspicious activity and block any rogue bots that are eating up too much bandwidth (certainly not Google's though!), I agree with most posters here that tracking bots is not particularly helpful with your SEO efforts.
And it won't tell you when to check for ranking changes either because you never know just how long Google is going to take to digest its info and add to its database.
You should check for ranking changes frequently. Most small businesses should check weekly. Larger businesses should check daily or even several times a day.
And as for anything being 100% accurate, forget it. Just the fact that many people clear their cookies frequently will artificially decrease your return visitors stats.
For great info on getting the most out of Analytics, I recommend "Performance Marketing With Google Analytics", published by Wiley (wiley.com).
11-01-2010, 10:59 PM
Well, looks like the person who gave me this article plagiarized it, so that's out. <sigh>
It's a good thing I pasted that here, otherwise I would never have known.
11-01-2010, 11:02 PM
Plagiarism or not it is still a fact with what was said.. it's not a work of fiction.. even if he copied what he said right off of Google's website or some crappy website noone reads, it would still be true.
Fact is fact.. whether it is rewritten or not.
11-01-2010, 11:15 PM
I never said it wasn't true, but it does matter to me if someone lies & says they wrote that article when they didn't. If it doesn't matter to you, well, that's you, but I care about quality of work & honesty.
11-02-2010, 05:21 AM
I'm glad GA doesn't track all manner of bots - including the multitude of spambots - as I don't want this crap skewing my user stats.
If I could have bot activity separated completely then it'd be a nice feature to have. I rely on server logs and the webmaster tools from the search engines for this kind of info.
Actually, its not entirely accurate.
11-02-2010, 10:46 AM
Google bought Urchin and what you see now was once one of the best and most expensive website analytics solution available in the market.
After taking over, Google offered this tool for free thereby inproving its own algorithm, while offering value added service