link exchange with new sites - surely this can bring a lift in pr/serp?

[byronc]

Ok lets say you have a new site and you link exchange with 10 other sites that are (hopefully) being actively seo'd. Surely as the apposing sites start to grow in PR / SERP, then your site will get pulled up with them?
As far as I see it, if you link exchange and then those sites get bumped up the juice ladder you will be pulled up with them?
;-)

[SEO Traffic Solutions]

This is true. But if you find a site that is willing to exchange links with you, then chances are they will have exchanged links with others. Therefore, any link juice they get to that page will be shared out between all the links on the page.
Also, Google really doesn't value link exchanges like they used to. If they see a link coming from site A to site B, and from B to A - they pretty much disregard it. It's better than nothing, but one-way backlinks have more value.

[designexon]

Yes, That will effect your ranking too. IMO you should better build links with those who are already having good PR

[Social-Media]

Reciprocal linking does work. Just make sure you're doing it with relevant sites and not as your ONLY link building method. In most niches, reciprocal links should likely be a small portion of your back link profile. But in other niches (certain hobby niches for example) it is very common for sites with similar interests to have a very large portion of their back link profile come from reciprocal links.

Here's a link to a post from one of the web's most reknowned link builders, Eric Ward (a.k.a. "Link Moses"), on reciprocal linking (http://www.ericward.com/bestpractices/2009/08/linkmoses-resurrected-5-why-reciprocal.html).

[innominds]

These days it is better to spend time on one way backlinks. Reciprocal link exchanges are total waste of time. One in 100 may give you good link juice. In that duration, you can build 10 one way backlinks.

[mjtaylor]

This is true. But if you find a site that is willing to exchange links with you, then chances are they will have exchanged links with others. Therefore, any link juice they get to that page will be shared out between all the links on the page.
Also, Google really doesn't value link exchanges like they used to. If they see a link coming from site A to site B, and from B to A - they pretty much disregard it. It's better than nothing, but one-way backlinks have more value.

Can you substantiate this? Other than that most SEOs seem to believe it? I know Google wants us to believe this, and I am not saying that exchanged links have not been denigrated to some degree, but I find it hard to believe that they would disregard links exchanged between a fish bait shop and local captains. I believe relevance must hold a trump over exchange.


These days it is better to spend time on one way backlinks. Reciprocal link exchanges are total waste of time. One in 100 may give you good link juice. In that duration, you can build 10 one way backlinks.

I disagree. If I could get 100 South Florida fishing captains to exchange links with one of my SF captains, it would not be a waste of time. The more relevant, the more traffic, for one thing. I don't know where your ten one way links are coming from, but if they are articles, I don't think they have a lasting, relevance value and I am sure they are not driving much traffic. Generally speaking, of course. Now,
if I could get one way links from *relevant* sites, they will out "juice" the exchanges, but to say there is no value?

[cg0404]

So in summary, Backlink Exchanges are ok, Relevant Backlinks are better, One-way Backlinks are better yet and One-way, Relevant Backlinks are best.

I would agree, building any backlinks is not a complete waste of time, but better that most time be spent on One-way, Relevant Backlinks. Now the question I have is......How do you get those? Are articles/press releases the only way? Are there particular services anyone uses which are good and inexpensive? Are there other methods? Your experiences would be helpful.

[LinksAndTraffic]

A link with zero value remains a link with no value...

If you are brand new, what value is the other guy receiving by getting a link from you?

If they are new, what value are you getting from them?

Yes in time, everyone will grow in value, and if those links remain, the value received will grow... Unless the people on the other sites outgrow the need to have your link pointing to them...

It is always best to seek one-way links to your site, links that are provided because you gave value to others... Those kinds of links stand the test of time, and serve you better in the long run.

[cg0404]

Ok, so how do you get one-way links? I know you can sit and wait for them or use Press Releases, Blogs, Forums etc which all have their own value as far a s relevance in the algorithms. Are there any other methods that you use? I would be interested in hearing about your experiences.

[mjtaylor]

yeah, but if google catches you doing link exchange then they will just sandbox you. I've heard this many times. Even John Chow popular blog was punished in serps due to link exchange.

Google has no problem with link exchanges if they are relevant. They may not give you much of a boost in SERPs but they won't get you sandboxed. Don't believe everything you hear!


You will only benefit from link exchange if the site has a high PR. The higher the PR of that site the high PR your site will have.

Sorry, but this is misleading. Of course, it's often better to get a link from a higher PR page than a lower one, but your PR can be boosted by lower PR pages, too. Indeed, a single link from a PR1 page adds more PR to your site than one of 100 links on a PR4 page, since the PR gets divided among the 100 OBLs.


I think you are right, you can get some traffic from that websites to your websites and this will increase your PR.

Traffic has no effect on PageRank. Only links affect PR.

[mjtaylor]

To try and answer your question, getting one way links is a challenge. The best way is to offer information or tools or something on your own site that makes people want to link to you. It's called link bait. You might have a contest, or make controversial posts, or offer a free tool or ebook, or interview authorities in your niche. There are hundreds of link bait ideas. Self service, one way links may be obtained through article publishing and press releases. Guest blogging is a favorite of mine.

[macca]

Any relevant link can be of value, you just never know if today's pr 0 may become tomorrow's pr 5 or 6.

[JasonP]

I'd suggest NEVER doing link exchanges unless it's from a quality site AND you believe it will generate traffic.

[chingsoo9]

What about a 3 way linking strategy?

[jamesadam]

It's true Google give points in ranking against quality and relevant inbound links. Actually, LE is time consuming job and 100% depends on the other site owner that he would like to give link back to you or not.

[Patt Baenen]

Is there a priority as to which back links are of most value? What is the value of being added to a calendar of events?:?: