Butterball's TurkeyTalk PodCasts
Yesterday I almost set our office here at iEntry on fire with a microwave popcorn bag; just imagine what I could do to a turkey.
Luckily for me, and others like myself, Butterball's 26-year-old TurkeyTalk helpline is now available on iPod's PodCast, iTunes, and at Butterball.com.
Tips for preparing Thanksgiving food, among other things, are being aired on PodCast in six episodes weekly.
Butterball has very cleverly put its TurkeyTalk helpline on PodCast and iTunes to reach the college demographic, who are the next generation of turkey-cookers.
“The consumers that are actually podcasting are the ones that are either now, or will in the next few years, start cooking our turkeys. A lot of them are first time turkey preparers, so we wanted to help them and we thought podcasts would be the way,” says Toni Kackert, marketing manager for Butterball.
I myself am going to attempt to cook a Thanksgiving turkey this year. No word yet if Butterball's TurkeyTalk PodCasts have any episodes on how to extinguish a Thanksgiving fire.
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