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What I liked most about the PPME was the idea that you don't need a lot of capital or expertise to launch and distribute your content, which puts the power with creators and consumers.
IODA, an Indie Music distribution company was a fine example of this shift away from major corporations being in control of content. In this article, I address that, and the rowdy party these 20-something executives threw there. How do you distribute and market your content in the world of Web 2.0?
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