It might be an interesting experiment to picture a design target. Real person. Real scenario.
Chances are you can eliminate the first couple of pages and get down to what the site's about. It seems you are talking in terms more suited to your own understanding of your offering. You may want to try to translate into practical business benefits.
To you it might seem obvious, from the perspective of people you're trying to communicate to the message may well be lost. Either way, it takes too many clicks to get to anything saying much of anything.
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