Just launched Smith, Sullivan & Company, a web site for a CPA firm in Westboro, MA.

~Roland

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website design | Smith, Sullivan & Company, CPA | video golf lessons | my twitter

Roland,
FYI - your own website says copyright 2005-2007.
Did you go out of business in 2007/8?
,dave

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Dave Barnes
+1.303.744.9024
http://www.marketingtactics.com
sitting in my basement with my iMac

Oh yes, still in business!

Thanks, something to add to my "to do" list.

~Roland

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website design | Smith, Sullivan & Company, CPA | video golf lessons | my twitter

Your site brokes my browser FF3. Browser is not responsed.

Doesn't load in Fire Fox Browser.

Post-it's aren't readily apparent as navigation choices.

There is no unique selling proposition and little information, especially about how customer focussed you are.

...If you had a mortgage restructuring package, that would be a clue you were paying attention to the lives of customers

...If you talked about how you help business owners better understand how their business is performing, that would be customer focus

...The three overlooked assets nonprofits have for troubled economic times

The site is an extended, overly-wordy, open for business sign. You need to get some information on the site as well as develop a basic CSS site people can see in something other than IE.

Scrap the generic mortgage calculators and other junk. Put in something you can differentiate with.

Check out this page, it's specifically an idea from a CPA firm communicating with small-medium businesses using a dashboard. And that's how you prove you focus on customers, not simply making empty claims.

The key thing I get from this site is obliviousness of the troubling economic environment businesses and individuals and nonprofits face. There is no reason for a site visitor to do business with you and not someone else.

Contrary to popular belief they don't just go to one CPA site. So don't develop a site in a competition and customer vacuum.

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Design Crux - infographic design,
content strategy Visual Merchandising online

I would change their logo and remove the "& Company PC".
Not a single one of their customers nor prospects gives a damn that they are a Professional Corporation.

The logo would be much cleaner.

__________________
Dave Barnes
+1.303.744.9024
http://www.marketingtactics.com
sitting in my basement with my iMac

Gottcha, but I think the & Company, PC is the "legal name" and they want to use it

~Roland

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website design | Smith, Sullivan & Company, CPA | video golf lessons | my twitter

Thanks,

What FF version are you using?

A mortgage restructuring package? The firm does not provide mortgages, loan origination, or refinancing.

~ROland

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website design | Smith, Sullivan & Company, CPA | video golf lessons | my twitter

Looks very good. Loaded well in Firefox and IE.

Ken

FF Version: 2.0.0.20 Essentially the latest of that series. To not even load speaks more to code than browser version.

Check with Opera, Safari, etc.

Have you ever heard of something called a budget or personal financial and investment management? Ever hear of a restructuring? ...A turnaround? Same for individuals. Those stock thingies are all about numbers, I've heard. Maybe some clients own investments.

Have you ever heard of something called a Joint Venture?

Have you ever heard of CPA firms moving from book keeping to financial management and consulting over the last twenty-five years?

When your slap "...Our First Priority - Our Clients" on a site, it behooves you to step outside the box you've painted your service into. Understand what "the client" wants to buy. Then figure out a way which makes sense to provide it. If that means getting out of the book keeping/eFiling service and into the consulting business, give that twenty minutes and think about it -- from the client's perspective.

__________________
Design Crux - infographic design,
content strategy Visual Merchandising online

okay,
I might be a little picky but some of you images look really tired, especially the navigation post-its. They look like jpgs that have been opened too many times and have degraded a little.

I think you could have gotten away with pngs here.

Well... not MY service or firm, but I'll pass your thoughts along to the partners. I do have experience as a client of the firm and can say (as others quoted on the site) that they are very custmer focused and do serve their client's interests and needs.

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website design | Smith, Sullivan & Company, CPA | video golf lessons | my twitter