Not a bad site but to be honest it looks like a Xcart site that was changed very little.
SEO friendly URL's would really help as well.
When I was looking though your site I got lost!!!. I clicked "Merchandise" and started looking though your products "As I'm familiar with this product line" but once I entered the catalog I was stuck. I clicked the logo but it did not take me back to the "root" of the site. Once I found the tiny link labeled "top" I did make it back to the home page.
The images of your products need work as some of them "mostly jewelry" where blurred and did not show detail. while images in other categories did not really fit in due to their background color in the image or the image size itself. To be honest it looked like you took stock images from Azure Green and used them without resizing anything. This was your biggest issue to me as I browsed your site.
You need more consistency on your site as some of your products are laid out in rows and columns while others are in one single column.
I would turn off "Fast Lane Checkout" and also uncheck "Disable anonymous checkout". This will let your visitors checkout without creating an account and it will also remove the "I am a new customer" and "I am a returning customer" boxes "if it is a x-cart site". A lot of people do not want to take the time to register if they do not buy that type of product often.
Images in your bestsellers list would have been nice.
You need a accept more then just PayPal and Nochex.
